月份:2018年5月

New in AWeber! Connect Your Email Marketing with More Than 100 New Apps

Group fist bump!

This past month, we’ve been hyper-focused on connecting your email marketing with all the other tools you use to run your business. (Think: eCommerce platforms, website and blog builders, scheduling apps, and more!) Plus, we’ve added updates to our mobile Stats app and subscriber management options. Keep reading to find out all the awesome ways we’ve upgraded your AWeber experience.

AWeber now integrates with more than 100 new applications!

Whether you’re adding subscribers from your eCommerce store, leads from your website, or students from your online course, integrating your favorite apps with AWeber should be simple and flexible. That’s why we partnered with Zapier, Apiant and Automate.io to integrate and showcase more than?100 new applications! Screenshot of our integrations hub What you need to know:

  • AWeber connects with more of your favorite apps like MINDBODY, Disqus, ScheduleOnce, QuickBooks Online, Xero, ManyChat, Google Analytics, Google Calendar, Calendly, ShipStation, Zendesk, and many more!???
  • AWeber integrates with popular website and blog builders like Squarespace, Wix, Weebly, Podcast Websites, and Blogger.???
  • AWeber connects with your preferred payment processors and eCommerce platforms like Big Cartel and Square.???
  • AWeber has a native integration with Derek Halpern of Social Trigger’s course platform, Zippy Courses!???????????

How to take advantage of this feature:

  • It’s easier than ever to browse our featured integrations at our new integrations hub.
  • Simply connect AWeber with your favorite integrations to grow your audience, tag subscribers, and kick off dynamic automated email campaigns.

It’s easy to segment active and inactive subscribers!

Last month, we released a feature to help you search for subscribers with no opens, any opens, and any clicks since a certain date. This allowed you to create segments of subscribers that engaged (or didn’t engage) with your emails from a specific date until present day, or on a rolling basis, like 30 days ago. We’ve since updated this feature to allow you to search before a certain date, enabling you to search for active or inactive subscribers within a range of two dates. For instance, the example below shows a search for subscribers who have clicked any link inside one of your messages during the month of April. Image of subscriber search. What you need to know:

  • You can now segment subscribers based on activity within a date range.???
  • With these segments, send your subscribers the perfect email to re-engage them, or reward them for their engagement.???

How to take advantage of this feature:

See your subscribers’ tags on your mobile device!

Adding tags when a subscriber joins your list, opens emails, or clicks certain links helps you learn more about each person you’re communicating with via email. If a subscriber clicks a link that indicates they’re a beginner, then tag them beginner and send them “getting started” emails. If someone clicks a link that indicates they’re interested in buying shoes, tag them shoes and send them content containing the newest kicks. (You get the idea!)??? We’ve recently added the ability to see all of your subscribers’ tags at-a-glance with our mobile app, Stats. AWeber's stats app What you need to know:

  • You can check out a profile of your subscribers — including all their tags — on-the-go using AWeber’s Stats app on your mobile device.???

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • Learn more about the people engaging with your emails. The Stats app provides valuable insight into your marketing efforts at a high level, but also into each and every subscriber.

We’re making it easier to get started!

Getting started with any new software platform or marketing channel can be challenging. At AWeber, we’re working to provide quick and easy ways to learn the basics. This past month, I partnered with our video producer, Jason Moore, and lead brand designer, Mike Smith, to produce?AWeber Academy for anyone joining our platform. Getting started with AWeber What you need to know:

  • We launched a new video series to help you learn the basics of AWeber.???
  • We’re modeling this series after our popular and effective courses, and we plan to create additional courses to explore other topics like automation and creating emails.???

How to take advantage of this feature:

  • Head on over to AWeber Academy?to check it out. Let us know if you have any feedback!

All of our new 2018 features in one place!

Never miss an update. Here’s a quick recap of our latest releases. April: Automation, Segmentation, Mobile App Updates, and More March: One-Click Automation and Segmentation February Product Updates: 5 NEW Features Have Hit Your AWeber Account ?Atención! Connect with Your Audience in 13 Different Languages Push Notifications– Now Available in AWeber’s Stats App

Keep things moving, use AWeber today

Phew! That’s a lot AWesome. Feeling inspired to connect in AWesome ways with your audience using email marketing? Log in today and make it happen. Not using AWeber? Come on over. Try AWeber free for 30 days.

The post New in AWeber! Connect Your Email Marketing with More Than 100 New Apps appeared first on Email Marketing Tips.

12 Exceptional Newsletters That Will Change Your Approach to Email Forever

The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters.

1. Total Annarchy by Ann Handley

In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,”? shares writing tips, links to useful content, and, as she says,“some high-spirited shenanigans.”

“The tone is unique, bold and confident, which I think many email newsletters lack these days. Ann is a true authority in content marketing and this newsletter isn’t afraid to make that known. I’d say it’s ‘long,’ but that might imply that it’s verbose and boring. It’s not. It’s thick, but in a good way— more like a hearty bowl of soup. Full of useful content, both original and curated. Can’t recommend this newsletter enough.” – Tom Tate, Product Marketing Manager at AWeber

2. InVision Weekly Digest

A weekly email about the latest design trends, InVision packs their email newsletter with their most recent content, as well as curated articles from other brands. We absolutely love their creative call-to-action button content. Plus, the simple design and concise content make this newsletter one you can skim in seconds.

“I really like the InVision newsletter because it contains content that is specific to my interests. The article titles and images are eye catching and easy to digest, making it easier for me to navigate the email quickly and efficiently.” – Nicole Mascola, Brand Designer at AWeber

3. FoundersGrid

With more than 10,000 subscribers, FoundersGrid is a weekly email newsletter focused on delivering the best tech and startup news. It’s packed with valuable content in a digestible format.

“I like that it’s easy to digest. It’s a ‘Goldilocks’ type email —?just enough content that can be quickly skimmed and consumed.” – Erik Harbison, Chief Marketing Officer at AWeber

4. The Daily

Entrepreneur and business expert Jay Clouse reflects on his latest learnings from building his own business in his newsletter The Daily. His down-to-earth and human tone builds a relationship with subscribers that keeps them reading and coming back.

“Jay always brings his real self in his emails, but maybe my favorite part is very minor towards the bottom. He always adds his feelings on the day before, wins he had, and what he’s focused on. I love the way this adds a level of commitment and progress.” – Mike Smith, Art Director at AWeber

5. Product Thoughts

For anyone who wants to learn about product management and business leadership, Product Thoughts is a must-subscribe. In a weekly email, the newsletter helps more than 1,500 product leaders stay on top of the latest strategies and tips.

“He includes a thought, something he’s working on, and a trend at the beginning — almost a short blog post — and then includes a curated section of good posts from around the web. It saves me a lot of time because I don’t have to search for this content myself.” -Meghan Nesta, Product Manager at AWeber

 

6. Early to Rise by Craig Ballantyne

Week after week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – which provides his own thoughts on health, wealth, and life. The secret to his success? His deliberate, consistent, and unusual writing schedule. Ballantyne wakes up at 4 a.m. every day. For two hours straight, he writes. And writes. And writes. He calls this window his ‘magic time,’ when he’s most productive.

“The early wakeup call works. Craig churns out content. He’s always in my inbox — offering original wisdom about fitness, health, business, and self-improvement. His advice is typically wrapped in interesting and relevant anecdotes, so it’s creative and never boring. His consistency and unique delivery makes his newsletter a must-open.” – Jill Fanslau, Content Marketing Manager at AWeber

7. Jocelyn K. Glei’s Newsletter

Providing value in your newsletter doesn’t always translate to a long-form blog post or video. Your audience might appreciate other forms of content as well — like beautiful art. Jocelyn K. Glei’s newsletter mixes a bit of art and content in her emails.

“Jocelyn always features various artists work in her newsletter, giving credit where credit is due. But beyond that her links and articles are always the best?curated from around the web.” – Mike Smith, Art Director at AWeber

8. Smashing Newsletter

Some email newsletters stand out because they’re unique. Others rise above the rest with an unwavering dedication to quality. Smashing Newsletter manages to do both in their bi-monthly letter to subscribers.

“I LOVE Smashing Newsletter because every edition is jam packed with synopses that clearly communicate which articles from the bunch might captivate me, instead of just teasing me into clicking. I also love the fact that there’s a table of contents at the beginning of each newsletter.” – Chris Vasquez, Director of Product at AWeber

9. Doctor of Credit

While many successful newsletters utilize a designed template and beautiful imagery, this isn’t a necessity. When you provide huge value and make your subscribers’ lives easier, you can keep it simple. And that’s just what Doctor of Credit does in their daily email newsletter focused on helping people improve their credit and save money.

“It’s super simple but has lots of great info if you are a credit card rewards and points geek like me.” – Andy Shal, Affiliate Marketing Manager at AWeber

10. Sidebar

Every morning, the Sidebar newsletter sends an email with the top 5 design articles of the day. It contains educational content to help designers master their craft. It’s simplistic, yet crazy useful.

“I like how quick and short this newsletter is. I receive the email every morning, and it’s easy for me to read it as I’m starting my work day. And since I’m a designer, the content is very relevant and helpful.” -Kelsey Paone, UI Designer at AWeber

11. theSkimm

theSkimm is a daily email geared towards women and delivered at approximately 6:30 a.m.

“Every morning, without fail, I open and read it. The tone of the newsletter is fun and 90’s pop culture references are abundant, which perfectly suits their predominately millennial audience. The newsletter helps me stay on top of political and cultural news without spending hours searching the internet myself. Plus, theSkimm peppers in humor throughout each email.” – Liz Willits, Senior Content Marketing Specialist at AWeber

   

12. The AWeber Newsletter

If you want to stay on top of the latest email marketing trends, see more success with email, and get strategy tips from the experts, the AWeber blog newsletter is a necessity. Our weekly newsletter is packed with valuable email marketing content in an easy-to-skim format. We’re email marketing addicts and proud of it. When you subscribe, you’ll learn from email experts who spend hours testing new email marketing strategies. (so you don’t need to!)

The post 12 Exceptional Newsletters That Will Change Your Approach to Email Forever appeared first on Email Marketing Tips.

Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip

best email marketing tips

Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). So how do these masters do it? To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest tips

1. John Corcoran, Rise25

John Corcoran, of Rise25, calls email his “number one priority” for communicating with and capturing prospects to his email list. His business helps conference organizers, coaches, consultants, and software companies increase engagement and add new revenue streams by holding small group events for their high-value attendees.

“Use webinars to grow your list. We’ve done over 300+ webinars in our business, and it’s the most effective tool I know of to capture leads and build a list of prospects. We’ve done webinars which have helped us to add as many as 3,000 new leads just from one webinar. It’s far more effective than nearly anything else I know.” – John Corcoran

2. Shane and Jocelyn Sams, Flipped Lifestyle

After years of job losses, bad bosses, and daycare problems, former school teachers Shane and Jocelyn Sams finally started their own online business, which allowed the husband and wife to replace their income and quit their full-time jobs. Now, they help other people do the same at FlippedLifestyle.com. The Flip Your Life Blueprint helps other families become self-sufficient, and spend less time worrying about money and more time together. For six years, email has been the driving force behind their online business.

“The best thing you can do to make more money is email your list every day. Completely lose the fear of how often you email your list. Your goal is to find the red hot center of your email list, the people who want to open every email, who want to click every link — because those are the exact people who will buy everything you sell! When we started emailing our lists every single day, our open rates actually increased and we doubled monthly revenue in 60 days.” – Shane Sams

3. Steve Chou, My Wife Quit Her Job LLC

For nine years, Steve Chou has been using email to turn prospects into paying customers, both for digital products at MyWifeQuitHerJob.com and physical products at BumbleBee Linens. Visitors aren’t always ready to purchase the first time they hit the site, Chou learned, so it’s vital to give them ample opportunities to visit again and again. That means deliverability must be one of your main priorities.

“Run all of your emails through a tool like mail-tester or GlockApps to test your email for deliverability. Sometimes innocuous trigger words or incorrect email formatting can adversely affect the number of inboxes you can reach.” – Steve Chou

4. Henneke Duistermaat, Enchanting Marketing

In 2012, Henneke Duistermaat founded Enchanting Marketing. Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience. Since then, Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. She is constantly providing value to her readers so they keep coming back for more.

“The best thing I’ve done is turn my downloadable e-book into a “snackable” writing course. This course is a welcome series for new subscribers. Each email features one writing tip that readers can implement straightway. As I send the emails at a high frequency—initially daily; after the first week, every other day—I can build a relationship with new subscribers. The open rates are between 30 to 50 percent, and even higher for the first couple of emails.” – Henneke Duistermaat

5. Philip Taylor “PT,” FinCon

While FinCon — a business dedicated to helping financial influencers and brands produce better content and expand their reach — is active on all the major social media channels, PT believes that email remains the single best way to connect with his community. It allows him to communicate relevant information — like in-person meetups and annual conference updates — at the right time to interested segments of his audience.

“Test everything. When we first started sending out emails, we had no idea what the right strategy was — how many emails to send out and when, etc. We also had no clue which specific topics surrounding our business our subscribers were interested in. Just within the past two months, we’ve begun utilizing AWeber’s broadcast automations, and we’re starting to organize our tags and segments even more by tracking who is clicking which links.” – PT

6. Steve Gordon, The Unstoppable CEO

Since 2006, Steve Gordon has been using email to power The Unstoppable CEO, which helps business owners “sell” their brand by building marketing systems that position them as experts and trusted authorities. While advertising, direct mail, podcasts, and other strategies are beneficial as introductions to potential new clients, it’s email that helps him develop a deeper relationship with his potential customers and ultimately advance the sales process.

“For four years, I wrote a daily email to our audience, about 1,000 emails in total. I learned that to quickly write an effective email, you need to write to one person. So, I printed a picture of one of our clients — the one I most wanted to clone. And every day, I looked at that picture and wrote an email to him. It forced me to think about what I could write that would impact this real person that I knew and cared about. Then, I’d remove his name from the top and send it to our list. When I did that, our emails got a lot more effective.” – Steve Gordon

7. Robert C. Brown, Robert C. Brown Online / Oakland Piermont Ltd

For over a decade, Robert C. Brown has used email as a way to share great content on a consistent basis with his audience at Robert C. Brown Online, where he helps clients transform and grow their coaching or consulting businesses.

“I tend to apply the 80/20 Pareto rule to my email: only one in every five emails will contain an outright sales pitch. The rest of the time, I am committed to providing value for free. That’s the way to build long-term trust with your audience and ultimately log repeat customers and clients.” – Robert C. Brown

8. Ella Glasgow, Your Voice Success

Ella Glasgow founded Your Voice Success as a way to help women in business speak with confidence in front of any audience from any stage. For the last five years, Ella’s been using email as a direct communication tool to provide a “personal touch” when a phone call just isn’t possible. So she makes sure those emails are authentic. She wants her clients to know there’s an actual human being behind her messages, helping them find solutions, grow, and learn.

“Speak in your own voice in your emails. Your audience is there because of you — not the person you think you need to pretend to be. Sometimes it can seem that we need to change up the way we ‘speak’ in emails to sound more professional. I find that this takes away from you, and has the potential make you look like a fraud.” – Ella Glasgow

9. Maryn Boess, GrantsMagic U

Back in 1998, Maryn Boess built her first email list to power her nonprofit training business. Then, in 2015, she created GrantsMagic U, an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world. Since then, email marketing has taken on an even more vital role in her business, allowing her to stay in touch with her vast community of almost 4,800 members in 49 states and 18 countries outside the U.S.

“The best tip — and it’s one I’m still working on for sure — is to communicate one-to-one, not one-to-many. I tend to naturally ‘shout’ in my emails, kind of like me standing up in front of a large group and talking to everyone all at the same time. It’s personal, but not really. I know that my best open rates — and the emails that I get feedback on for being the most engaging — are those that come straight from my heart and are written as if to a dear friend.” – Maryn Boess

10. Melanie Rembrandt, Rembrandt Communications, LLC

Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications, which helps businesses boost sales and awareness through content marketing, SEO copywriting, and public relations. Whether serving as an introduction to a new contact or a complete drip campaign, email has helped build her client base by getting out the right message at the right time.

“Keep your customers top-of-mind and provide them with valuable information. Think about what keeps them up at night, and then, provide a solution. This can be an easy tip sheet, a link to a valuable article, the name of a good referral, and much more. Once you know what your customers want, you can create a blog relative to that issue. Then, send out a link to the blog via email. By giving your customers current and valuable information they will want to share with others, you will create a positive, long-lasting relationship that leads to sales now and in the future.” – Melanie Rembrandt

11. Brian Basilico, B2b Interactive Marketing, Inc.

An award-winning author, speaker, and coach with more than 40 years of marketing experience, Brian Basilico has used email to help drive his business, B2b Interactive Marketing, for over 12 years. During that time, he’s learned a ton about email as a content distribution platform for his own business. In fact, effective use of email is one way he trains his clients to systematize their marketing efforts online.

“Experiment with different techniques for different audiences and messages. I find plain text works best for general communications since it mimics most email in the inbox. Graphics are effective with content marketing, but keep it simple. Content is king, but consistency is queen — and the queen rules.” – Brian Basilico

12. Karon Thackston, Marketing Words

Karon Thackston considers email an essential part of the Marketing Words promotional plan, giving them a greater ROI than organic search media or paid ads or posts. One reason? Email allows the company — which develops digital products to train website owners, Amazon sellers, copywriters, and marketing teams on how to create conversion-driven copy — to reach all their followers on one platform on a consistent basis.

“Take advantage of AWeber’s automation features for campaigns. We’ve been gradually merging our lists and inserting tags so we can target messaging to our subscribers with a greater degree of accuracy. When the content of emails is laser focused, readers take notice and respond. This allows us to instantly move customers, insert additional tags based on their interests, and track what works and what doesn’t.” – Karon Thackston

13. Jeremy Ryan Slate, Command Your Brand Media

Jeremy Ryan Slate uses email as a relationship-building tool to drive interest to his business, Command Your Brand Media, which helps entrepreneurs get booked on top-rated podcasts. Using email to foster a connection helps build his credibility as a “teacher” and expert, which makes the audience more receptive to engaging further.

“Share more compelling ‘hero’s journey’ related material [a storytelling structure used in novels and movies that can be applied to your customer case studies]. It helps the reader develop a connection with you. This accomplishes a few things: First, it gives your permission to teach them, and second it allows them to feel like they have been in your shoes.” – Jeremy Ryan Slate

14. Ann Handley, Ann Handley

Author and speaker Ann Handley believes email remains the best vehicle for building a business. That holds true for both her digital marketing company Ann Handley, and at MarketingProfs.com, a marketing training and education company where she is a partner. Since 2010, Ann has used email as the backbone of her digital marketing strategy, helping her audience gain better understanding of who she is as a person and fostering a deeper connection.

“Email is a two-way street, not a one-way highway. Never ‘blast’ an email. ‘Blast’ is an ugly word that implies aggression. Love your list—don’t antagonize it by ‘blasting’ it. Have fun and be useful. Invite subscribers to reach out. Seek feedback, and ask them questions. Build a community of like-minded people by seeking their input and then—this is the important part — responding.” –Ann Handley

15. Todd Durkin, Fitness Quest 10 and Todd Durkin Enterprises

Email is personal trainer Todd Durkin’s primary way to communicate and connect with his clients at his brick and mortar gym, Fitness Quest 10, when they’re not in session. But it also serves another role as well—to provide the engaging health, workout, and wellness-related content to encourage potential clients to begin their own fitness journey. Since 2008, email has also been vital to expanding the reach of his company Todd Durkin Enterprises, where he uses public speaking, books, live events, and online coaching to help millions of people find the motivation they need in their own lives.

“Be consistent with your content delivery. Whether it’s once a day, once a week, or once a month, just be consistent. And one thing I always ask myself is, ‘Will this email potentially change someone’s life?’ If so, then it’s a great email and worthy to be sent. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.” –Todd Durkin

16. Mark Asquith, Podcast Websites

As a SaaS business, Podcast Websites — a software platform that helps podcasters create their own content and brand hub — uses email to make sure its members have the best and most personal experience possible, explains Mark Asquith. For the last three years, he’s been gaining vital insights through email campaigns on what his members respond to, and how they interact directly with the business.

“When we first started Podcast Websites, we didn’t realize how much of a pivotal role email marketing plays within a SaaS business. We were simply trying to ‘sell’ the product. The second that we switched our focus to building relationships via email, we noticed a sharp increase in everything from return engagement to physical sales. Email is a very personal medium, and my number one tip is to treat it as such. Build that relationship, be the trusted guide, and build friendships through valuable, engaging content — oh, and ask people to reply to you directly — they so appreciate it!” –Mark Asquith

Looking for an easy-to-use Email Service Provider with world-class deliverability? Then start your free 30-day trial with AWeber today.

The post Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip appeared first on Email Marketing Tips.

How to Get Your First 50 Email Subscribers in Less Than 30 Days

I can’t give you a secret formula for list growth. (Unfortunately, there isn’t one. Trust me, I’ve looked.) But I can let you in on a secret every top email marketer knows: You don’t need a huge email list to be successful. You just need subscribers who open and click your emails. A list of 50 highly-engaged subscribers is more powerful than a list of 1,000 uninterested subscribers. It can help you launch a profitable online course. Sell your product or service. Promote your non-profit. Raise money for charity.?And transform your business. Ready to get 50 (maybe even 100!) extremely engaged subscribers? Follow the exact steps below.

The Super Simple Way to Acquire Your First 50 Subscribers

Many new email marketers struggle with list growth. Where do you even start? How can you get people to willingly subscribe to your list? First thing’s first: Ask your current connections to join your list. That’s right. Reach out to everybody you know. Tell them you’re starting an email list. Explain the benefits. And ask them to subscribe. Send them a link to your hosted sign up form. Bonus: Not sure how to create a sign up form? This free course will walk you through it. You might argue, “My connections aren’t my target audience.” That might be true, but they probably know someone who is in your target audience. And it’s surprising how many people will be eager to help you. Just clearly articulate your purpose and the benefits. Let’s say your a marathon runner who wants to teach other people how to run marathons. Here’s an example of what you could send your connections: If you’re not a marathon runner, you can use similar copy for your own outreach. Here is a copy template you can fill in:

Hi [first name],
I hope your doing well! I have some big news –– I just started an email newsletter! [Insert how you feel about starting this newsletter.]
[Insert what the newsletter is about and who it is for.] [Insert what subscribers will learn.] [Insert why you’re an expert on this topic.]
[Insert why you decided to create this newsletter. What problem did you want to solve?]
[Insert a request for the reader to subscribe.]
[Insert a request for the reader to share this info with a friend who’d be interested.]
Here is a link to sign up for the newsletter: [insert sign up form link].
Thanks for any support you can give! I’m excited to [Insert why you’re excited about this newsletter].
[Insert your name]

Once you have copy, it’s time to start reaching out to everybody you know. Here’s how …

Who should I message?

There are so many options!

  • Message people on your social channels ––?like Twitter, Facebook, and LinkedIn.
  • Check your Gmail or Yahoo address book and email people you know.
  • Text your contacts.
  • Talk to your close family and friends in person and invite them to join.

Just remember: Tailor your communication to each platform. Depending on where a conversation is happening, people communicate very differently. When you text someone, you should be more casual than in an email. If you’re talking to someone in person, you shouldn’t be reading from a script you wrote beforehand. Don’t forget: Keep your audience in mind.

Hold up! Follow these best practices

Before you reach out to people, there’s a few best practices you should keep in mind:

  • Message people you have a relationship with. That random Facebook dude you don’t remember meeting probably isn’t the right person.
  • Use WIIFM. WIIFM stands for “What’s in it for me?” Every time you message someone, make sure to tell them how your newsletter will benefit them or their friend.
  • Be yourself. I shared outreach copy for you to use. Make sure to customize this to fit your own personality. Tell your story. Share your feelings. Be vulnerable and real. People will subscribe and share your sign up form because they want to help YOU.
  • Be brave. This is intimidating. It’s difficult to put yourself out there and ask people to help you. But this works! And remember: The information in your newsletter will help people. It’d be selfish not to share it with the world. ??

Don’t put this off. Start reaching out TODAY

If you have less than 10 subscribers, now is the time to act. Start reaching out to your connections today. You could have 50 subscribers in less than a month. Or, even a week! Dare I say it? Perhaps you could even get 50 subscribers today. Don’t have a hosted sign up form? Get a 30-day free trial of AWeber and build one today. Already an AWeber customer? Here are step-by-step instructions for launching your form.  

The post How to Get Your First 50 Email Subscribers in Less Than 30 Days appeared first on Email Marketing Tips.

Is Gmail Sabotaging Your Email Marketing?

It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!???) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere started flipping out. Alarms were sounded. Panic buttons were pushed.?People proclaimed email marketing “dead” for the 9384759th time. But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn’t be feared. In fact, they’ll actually?help?your long-term email strategy — not sabotage it. Let’s review them together and see how they work in your favor.

Google introduced a new side panel

Google's new side panel.
Image Source: Google
What is it? In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message. How does this impact your email marketing? Google has said their recent updates will help users “do more without leaving the inbox.” The introduction of the side panel is likely to be a huge win for marketers, as your subscribers will be spending more time in Gmail, rather than split their time browsing different tabs. This could mean that your emails are more likely to be noticed, and earlier. Here are a few things your subscribers can now do easily:

  • Receive an event or webinar invitation, or time-sensitive email from you and immediately check their calendar availability without ever leaving the inbox. If there’s an opening, they’re more likely to confidently opt-in to your invitation and note the date and time in their calendar.
  • Receive a product offer or very important email that they wish to follow up on at a later date. Your subscribers can now drag that email into Tasks to create a to-do item to buy your product, engage with your service, or simply follow up.
  • Take notes! You subscribers can use Google Keep to take notes and jot down insights from the content of your emails, without ever leaving the message.

Google could give your message a “nudge”

Google's new nudge feature.
Image Source: Google
What is it? In this new suite of changes, Google has introduced an AI-powered “nudge” feature that might bump old emails back to the top of the inbox. Using artificial intelligence, Google can detect emails that are likely to require a response or follow up and push them to the attention of the users after some time has passed. How does this impact your email marketing? Ever send an awesome email to your subscribers asking a question, soliciting feedback, or inviting them to attend an event? Then… crickets. This feature has the potential to bubble your emails back up, and possibly at the most appropriate time. We don’t have access to the exact algorithm Google is using to control this feature — how it knows when to “nudge” an email — but because Google has stated that their intent is to prevent things from “slipping through the cracks,” it’s likely that your engaged subscribers might get a “nudged” message when the content is time-sensitive and important.

Subscribers can “snooze” your emails

Google's snooze feature.
Image Source: Google
What is it? Nudging is awesome, but it’s controlled by Google’s artificial intelligence, not your actual subscribers. Within the new interface, Gmail users can optionally “snooze” your emails. This has been a popular feature with Google’s Inbox mobile app, as well as third party tools like Boomerang. Snoozing simply means that the email will no longer be in the inbox, and will re-appear at a time of your choice. This could be later within the same day, or possibly even a week. How does this impact your email marketing? It might feel like snoozing is a bad feature for marketers, possibly decreasing your open and click rates immediately after a send, or the same day. But it may actually be a great feature for you. After all, if your email is not sent at the optimal time for your subscriber, without the ability to snooze, they can only archive, delete, or even click SPAM. When a subscriber clicks “snooze,” however, they are not saying “no” to your email, they’re simply saying, “not right now.” As more users adopt this feature, may see your email engagement distributed more throughout the week after sending.

Google could suggest a response to your emails

Image Source: Google
What is it? Another popular feature from Google’s Inbox app is suggested responses. Google’s AI will present users with a few suggestions for how to reply to an email they receive. This could be as simple as, “Sure!” or more detailed like “Friday works for me.” When a user clicks the response, it prompts a reply message with the content pre-filled, making quick replies easier than ever. How does this impact your email marketing? Email is a conversation. We recommend marketers treat it that way, rather than blast messages or push content out with “donotreply” reply-to addresses. There’s value in giving your subscribers the opportunity to answer questions, ask questions, provide feedback, get in touch with you, and let them know what’s on their minds. If Google provides the perfect contextual response to their emails, marketers may notice an increase in replies. This has the potential to branch into conversations with engaged potential customers, and the act of responding could also help both deliverability and inbox placement (getting your emails into the primary inbox for the subscribers that want it there.)

Google might recommend your subscribers to unsubscribe

Google's unsubscribe suggestions.
Image Source: Google
What is it? Referenced specifically as a mobile feature, Google will now prompt users to unsubscribe from email newsletters they haven’t opened in a certain period of time. It’s unclear how this algorithm will work specifically, but it’s likely that Google’s AI will target newsletters that a user has completely lost interest in. How does this impact your email marketing? Now, your immediate reaction might be, “Curse you, Google!” But here’s why you should be shouting, “Hallelujah!” or “Heck yeah!” or “Finally, Google gods!” Getting the right subscribers to unsubscribe from your email list is extremely good for you. Here’s why it’s a cause for celebration: When a subscriber disengages from your content — yet you continue to send to them —your open rates will decrease your deliverability may suffer (meaning, you hit the SPAM folder a lot more often), and you run the risk of having those subscribers inevitably marking one or more of your emails as SPAM. That’s right: Purging uninterested or unengaged subscribers is key to a successful email marketing strategy. (Here is how to clean your list in AWeber.) It’s recommended to re-engage dormant subscribers, and invite subscribers to opt out of your email list if they’ve lost interest or the content is no longer providing value. Gmail’s latest feature to encourage yields two possible benefits for marketers:

  • This change will undoubtedly encourage people who don’t want to be on your email list to no longer be on your email list. (And that’s a good thing.)
  • This change will possibly remind dormant subscribers that they’re on your email list, which they do still want to be subscribed to, and encourage them to read future or past messages.

This feature might feel the most intrusive as a marketer, but it is in fact Gmail is doing much of our work to ensure that we have a robust list of active and engaged subscribers.

What do you think of the new Gmail changes?

So is Google sabotaging your email marketing efforts? Quite the opposite, in my opinion. As a long-time Gmail user, I welcome any usability improvements, and as an avid email marketer, I’m excited at the prospect of my audience spending more time in the inbox. After all, that’s where my messages live. But I’m super curious what you think! Let me know in the comments below.  

The post Is Gmail Sabotaging Your Email Marketing? appeared first on Email Marketing Tips.

Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’

Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe?

via GIPHY

via GIPHY

Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run.

Before mailing a message to your list, “test” it by following the tips below. They’ll help you dodge unnecessary mistakes, which can make you look unprofessional and sloppy. After all, one bad experience may be enough to turn a subscriber away for good.

(And if you do accidentally pull a Steve Harvey and mess up? Here’s how to send an apology email.)

Two types of mistakes

There are two types of mistakes we see in emails.

  1. Human errors:??missing words, typos, wrong dates, broken links, or outdated info?
  2. Display errors: differences in message appearance across email clients

Luckily, both types can be avoided.

How to avoid human errors

Let’s say you send an email promoting your new product.

The open rate is amazing: More than 60% of your subscribers opened the email!

The click-through rate is far above what you expected: More than 30% of people who opened the link clicked through to see your product!

You start celebrating . . .?until replies from your subscribers start rolling in.?

“The link doesn’t work.”

“Bad link.”

“You included the wrong link.”

“I can’t find the landing page!”

“I wanted to buy it, but when I clicked, it showed an error message.”

You forgot to update your email with the new product link.?

You quickly send out another email with the correct link. By now, though, you’ve probably lost a large portion of subscribers who clicked through on your first email. Once the link didn’t work, they moved on, taking their potential sale with them.

Chances are, they may not come back.

We wish this was a fake scenario, but we see it happen all the time. In fact, here are a handful we’ve received over the past few weeks.

wrong link subject line j crew mistake email west elm mistake subject line That’s why we have a pre-flight checklist at AWeber. Make sure you run through it before you hit send. It’s an additional step, but the payoff is huge to avoid mistakes like these.? (Sign up for a FREE 30-day trial with AWeber. You can test out our easy-to-use drag-and-drop message editor and first-class deliverability.)

Your pre-flight checklist

  • Are there any typos or missing words?
    • Read the text in reverse — from end to beginning — to catch typos. It won’t make any sense, but that’s the point! It forces you to concentrate on every word instead of skimming through the sentences.
    • Walk away from your email for an hour or two. When you come back, you will see your content with “fresh eyes.”
    • Don’t have time to walk away for an hour or more? Read it aloud.
    • Print it out! It’s easier to catch mistakes when the words are physically in front of you as opposed to on a screen.
  • Is your grammar and punctuation correct?
    • Use a free tool — like Grammarly — to check your syntax.
    • Check every single period, comma, or punctuation mark.
    • Read each sentence slowly and carefully on its own. It’s simple: Turn the text into individual sentences by pressing the return key after every period. (If you’re working on a printout, put another piece of paper over the following sentence.) Then, read the sentence all by itself — looking for errors.
  • Do all the links work and take subscribers to the correct page?
    • Check for typos in your links. (Fortunately, if you don’t catch the typo in your URLs, AWeber’s automatic link checker?inside our message editor will. You’ll see a red exclamation point pop up to tell you the link is broken. If the URL is valid, you’ll see a green checkmark.)
    • Even if the link is valid, you should still check every single link to make sure it takes you to the proper destination.
    • Double check tracking codes are in place if you want to track engagement through your links.
  • Did you include alt-text for your images?
    • Alternative text appears in the place of an image. Many email services will disable images in messages, and some users turn them off all together. Alt-text allows the user to understand what was meant to be there. It’s also helpful for any of your subscribers that may be visually impaired.
  • Is the content clear and easily understood?
    • Send a test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.
    • Does something need to be explained in layman’s terms?
    • Make sure there is one clear call-to-action that the reader should take (whether it takes them to a purchasing page, a blog post, a registration page, etc).

Not even sure what to write in your emails? No problem. This is one of the most common problems we come across among email marketers. That’s why we put together this FREE What to Write Course. Sign up, and get 45+ downloadable content templates to get you started.

How to avoid display errors

In a perfect world, all email services would display emails the same way. There would be no default setting to block images, or funky changes to the color of your text. You wouldn’t have to worry about your email content getting clipped (we’re looking at you, Hotmail and Gmail). But email services don’t display all emails the same way. ?? As a result, we must make sure our emails display correctly for all of our subscribers — regardless of where they choose to host their inbox. The best way to do so? By testing them first.

Test your emails before sending

Previewing your emails before sending them to your list allows you to view your email from your subscriber’s perspective: in an inbox similar to theirs from your desktop or mobile device. However, simply sending a test version of an email to yourself and viewing it in your favorite email account won’t cut it. Why’s that? Because different email clients render (a.k.a. display) emails differently. Which means if you only view your email in one email client before sending, you don’t know how that email will display for subscribers that open it in a different email client. For example, if you view an email on your iPhone with Yahoo Mail app and view it again on your Mac with Apple Mail, you’ll probably notice some rendering differences. If an email hasn’t been tested before being sent, those rendering differences may translate to a cut-off image, misplaced text or worse. And that’s a big turnoff for your subscribers. How can you avoid rendering issues? Here are two email testing methods I recommend:

1. Create different email addresses and send emails to yourself.

Managing a variety of email addresses may not sound appealing, but it’s a good (and free!) way to check how your subscribers will see your emails in their inbox. When using this method to test your emails, it’s important to view your emails in a variety of email clients. Because as I mentioned before, emails render differently depending on where they’re opened — whether that’s with Gmail or Yahoo, on an iPhone or Android, or in a web browser or desktop application. There are an overwhelming number of email testing scenarios. An email viewed on an iPhone with the Yahoo app. An email viewed on a PC with Outlook. Viewed in a web browser with Gmail. And on and on it goes. Managing all those accounts and apps will become unwieldy fast. And who has time for that? To avoid this time-consuming issue, you might want to focus your testing on the most-used email clients. Although you won’t be previewing your emails for every possible email viewing scenario, you’ll (most likely) test for the majority while avoiding killing your time with testing. Which email clients are most popular? Here are the top 10 as of March 2018:

  1. Apple iPhone (28%)
  2. Gmail (22%)
  3. Apple iPad (10%)
  4. Apple Mail (8%)
  5. Outlook (7%)
  6. Samsung Mail (4%)
  7. Outlook.com (4%)
  8. Yahoo! Mail (3%)
  9. Google Android (3%)
  10. Windows Live Mail (1%)

source:http://emailclientmarketshare.com/ Takeaway: Create an email address/account for the top email clients listed above. Fair warning: These stats aren’t necessarily true for your unique email audience. Which means you might be testing for what you think is the majority while it’s actually the minority. You may want to survey your audience to find out what email service they use.

2. Use a third-party tool to test and preview your emails across different clients.

While a great start, the first testing method — creating email addresses for the top email clients — can be inaccurate if you send a ton of email. And although it saves you a bit of time, it’s still extra work for you. You can also try a paid email testing service. With a testing service, you can see at a glance how your email will render across numerous email clients and devices all at once. At AWeber, we use Litmus to test our emails. In the below screenshot, you can see how Litmus helps us preview our emails on multiple clients in minutes. (In this instance, we were previewing an email for our customers to promote our new app, Curate.) litmus-emailclients Although Litmus is a good fit for us, you might like another service better like Email on Acid and Previewmyemail. Want an email service provider that can help you send awesome emails? Try a free 30-day trial with AWeber today. Our drag-and-drop message editor is easy-to-use and our deliverability is the best in the industry. (That means your emails make it into your subscribers’ inbox, not their spam folders.)  

The post Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’ appeared first on Email Marketing Tips.