月份:2018年9月

New: Split Test Your Emails in AWeber!

Split Testing Is Here!

Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature. Split Testing in AWeber We’ve rebuilt our split testing tool?to help you send high-performing, effective emails. Testing can transform the way you email market. It allows you to figure out what email content resonates best with your audience.?You can test simple tweaks, like changing a call-to-action button color to drive more sales, re-writing a subject line to get more opens, or adding an image to increase engagement. You can also test bigger changes, like wildly different email copy, or varying send times.

How it works

You have the flexibility of sending an A/B test to 50/50% of your subscribers,?or you can add a third group of subscribers to receive the variation that wins. (After you determine the winner,?simply schedule and send a copy of that message the third group.) You can split your entire list or create a test that only targets a specific segment. This is perfect if you’re currently using tags to group your subscribers. Most email service providers’ split testing tools only allow for subject line testing. But with AWeber’s new-and-improved tool, you can test:

  • Varying subject lines
  • Pre-header text
  • Email designs or templates
  • Images vs. GIFs vs. no images
  • Body copy
  • Call-to-action text or placement
  • Background and button color variations
  • The actual time you send the message

The possibilities are limitless! Check out our Knowledge Base article to learn?step-by-step directions on how to start testing. (LINK TO BE ADDED WHEN PAGE IS LIVE)

What AWeber users are saying

We built this feature using feedback from AWeber users like you! Over the past few months, we rolled out split testing to a small group of?customers. “This split testing feature is great,” says Rob Wood, founder of Light Stalking, a popular photography blog. After just one subject line split test, Rob saw “a noticeable impact on traffic” — a 33% increase! — to his site from his newsletter. In our own tests, we’ve been driving more opens and clicks as well! We have tested short vs. long subject lines and emojis vs. no emojis on our blog newsletter.

Here are five tests you can run today

Looking for ideas on what to test? We have you covered. Head on over to this fresh blog post where our conversion content pro, Liz W., reveals FIVE awesome test ideas you can run in 1 minute. (LINK TO BE ADDED WHEN POST IS LIVE)

Get ready to test!

This month, we roll out more split testing posts, case studies, and videos. We’ll even do a live webinar (be on the lookout for an invitation your inbox in the next couple weeks). Split testing has the power to transform your email marketing. Get started today, subscribe to our newsletter, and stay tuned for more inspiration and education. Check out all of our product updates from 2018! September: Tag a Bunch of Subscribers at Once August: Awesome Sign Up Forms and a New GoToWebinar Integration July:?Create Modern, Sleek Emails Faster than Ever July: Visualize your Campaigns performance with our mobile app June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week! May: Connect Your Email Marketing with More Than 100 New Apps April: Automation, Segmentation, Mobile App Updates, and More March: One-Click Automation and Segmentation February Product Updates: 5 NEW Features Have Hit Your AWeber Account ?Atención! Connect with Your Audience in 13 Different Languages Push Notifications– Now Available in AWeber’s Stats App Ready to try AWeber free for 30 days? Let’s get started.

The post New: Split Test Your Emails in AWeber! appeared first on Email Marketing Tips.

6 Email Split Tests You Can Set Up in 1 Minute

Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails. This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action. There are simple email content split tests that can have a big impact, like these 6 easy split tests.

1. Headline vs. no headline

Does having a bold and colorful headline at the top of your email content grab your subscribers’ attention and keep them reading? To find out, ?send two emails — one with a eye-catching headline and one without a headline. For example, let’s say you’re a fitness blogger, and you’re sending an email about the five stretches you recommend before a workout. You could run a split test with one email variant that has no headline and one email variant with a headline at the top of the email content that says, “5 pre-workout stretches to prevent injuries.” Pro tip: Like the email template from the example above? It’s called Wane Light and you can find it in your AWeber account. (Don’t have AWeber? Try it out free for 30 days.)

2. Personal salutation vs. no salutation

Do your subscribers like to feel that your emails were written specifically for them? Run a split test to find out! Try using their first name in the salutation of your email (for example, “Dear John,” “Hi John,” “How’s it going, John,” etc.) and see if you get a higher click-through rate. You can also incorporate someone’s name at the end of a sentence or in another natural (yet unexpected!) place in your email. Pro tip: If you have an AWeber account, you can easily add a first name to your email subject line or content to personalize your messages.

3. Images vs. no images

Are your subscribers visual people that like images in their emails? Or, do images distract them from your content and call-to-action? Create a split test where one email variant has an image and the other does not. Compare the results of your test and find out which your audience prefers. Related: How to Create Amazing Photos for Your Emails on Zero Budget

4. Long content vs. short content

Perhaps your subscribers like short emails that get straight to the point. Or, maybe they need more information before they’re ready to make a decision. Find out with a split test that compares two email copy variants:

  1. a lengthy email that describes all the details of your offer
  2. a short and easily digestible email that summarizes the same information

5. P.S. vs. no P.S.

Since subscribers often skim emails, including a ?P.S. at the end of your emails can be an effective way to boost your click-through rates. A subscriber might glance over your content, but carefully read the P.S. To see if this is true of your subscribers, send your first email variant without a P.S. and your second email variant with a P.S. at the bottom of your content.

6. Call-to-action button vs. hyperlinked text

Are your subscribers more likely to click on a button or hyperlinked text? If you don’t know, a split test is a great way to find out! After all, if your call to action (CTA) isn’t optimized, you’re missing out on valuable clicks. Try two variations of an email — one with a button as a CTA and the other with hyperlinked text as a CTA. Just make sure to use identical text for both calls to action. Related: Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!)

Start split testing

Now that you have a few tests to start with, you can begin improving your emails and your bottom line. Ready to discover even more tests you can use to optimize your email marketing strategy? Check out our free Minimalist Marketer’s Guide to Split Testing to learn everything you need to know to become a split testing master. Minimalist Marketer's Guide to Split Testing

The post 6 Email Split Tests You Can Set Up in 1 Minute appeared first on Email Marketing Tips.

Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!)

Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails.

What is a split test?

Split testing (or A/B testing) is a method by which you can scientifically test the effectiveness of your email marketing. When split testing, you create two versions (called variants) of an email to determine which email statistically performs better. Once you find which email variant performs best, you can update your email strategy to include the winning email. This allows you to identify what emails engage your subscribers best, which can ultimately help you increase conversions and revenue.

Why you need to test your emails

Split testing is an effective way to find out what’s working and what’s not in your email marketing. Rather than assuming your customers would prefer one kind of email over another, you can run a split test to find out in a methodical way. The more you split test, the more information you’ll have on hand ?for your future emails. And while a once-and-done test, or even an occasional test, can yield information that will expand your marketing knowledge, regular testing can provide you with a successful email marketing strategy. Related: 6 Email Split Tests You Can Set Up in 1 Minute

4 best practices to get started

1. Test one element at a time.

Never test more than one change at a time. Have a control email that remains the same and a variant with one change —?like a different color CTA button, or a different coupon offer — you want to test. If you have multiple variables, it’ll become difficult to identify which one caused a positive or negative result. For instance, let’s say you’re a blogger who writes about gardening. You decide to split test an email’s subject line to improve your open rates. The goal of your split test is to discover ?if longer, descriptive subject lines or shorter, direct subject lines perform better. You also want to see if including a subscriber’s first name in your subject line will increase your open rate. So you write two variant subject lines: Subject line #1: ?3 Ways to Stop Weeds from Growing Before They Start Subject line #2: John, Stop Weeds Today. After looking over your analytics, you find that subject line #2 performs better. Great! But there’s a problem with your test: You don’t know why variant 2 performed better. Was it because of the first name? Or was it because the subject line was short and direct? To avoid this confusion, test one variable at a time.

2. Have a plan.

Prioritize your tests. Run split tests for your most important and most frequently sent emails first. And know what you want to fix about your emails before you run tests. Struggling with low open rates? Try subject line tests. Stuck with low click-through rates? Test your call-to-action button copy. Create a split testing plan where you conduct one email split test a week or one email split test per month.

3. Record your results.

Keep records of the email split tests you’ve performed, the results of those tests, and how you plan to implement your learnings. Not only will this keep you accountable for implementing changes, it will allow you to look back on what did and didn’t work.

4. Keep split testing.

You are never done split testing. Why? Because even if you find something that may be true of your subscribers now (for example, they like shorter subject lines), that may not be true three months or a year from now. So keep testing. The more you refine your email strategy through split testing, the more you improve your emails — and your bottom line.

Testing 1, 2, 3

Ready to discover even more split tests you can use to optimize your email marketing strategy? Check out our free Minimalist Marketer’s Guide to Split Testing to learn everything you need to know to become a split testing master.

The post Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!) appeared first on Email Marketing Tips.

The 3-Step Formula for Generating Email Leads from Speaking Gigs

When you present to a live audience either on stage or on camera, you have an opportunity to change the way they think, feel, and act. But what happens when the camera stops rolling or after you walk off stage is even more important. How do you continue to engage your audience and drive them to action? The answer: email marketing. With email marketing, you can continue to build upon the relationship you formed during your speech and create a stronger connection with your audience. During our recent webinar with speaking pro Michael Port, he shared his secrets to building an email list from speaking events. Port has inspired audiences from the stage for more than a decade. He was a professional actor. Now, he’s the founder of Heroic Public Speaking and coaches some of the world’s best speakers. Below, learn Michael’s 3-step system for building an email list with your speaking opportunities. (Want to watch the entire recording of Port’s webinar? Register here.)

1. Create a curiosity gap.

People tend to take action when they have a desire to achieve or learn something. You can create this desire (and use it grow your list) with a curiosity gap. A curiosity gap is when there is a void between what someone knows and what they want to know. ?And according to Port, it’s important to create one with every speaking opportunity you have because it’s what drives your audience to take action. To create a curiosity gap, answer the “what” and “why,” but don’t give your audience the “how” yet. You want them to think, “That sounds awesome! But how do I do that?” Here’s an example: A sign up form is a tool that allows you to easily collect subscribers. By optimizing your sign up form, you can triple your subscriber growth and double your revenue. By creating a curiosity gap, you’ve now piqued their interest. You’re ready to move to the next step: filling the gap with a tool or resource.

2. Fill the gap with a tool or resource.

Once you’ve created a curiosity gap and your audience is looking for a solution, give them a tool or resource to fill the gap and satisfy their need or desire. (In step 3, we’ll explain how to deliver this tool or resource to your audience from the stage.) When creating your tool or resource, Port suggests staying away from denser pieces of content, like ebooks, white papers, and reports. In his experience, these aren’t as effective at generating email leads from the stage because they are denser pieces, requiring much more time to consume.? Audiences want content that are easier to digest. Instead, offer shorter tools, like tips, formulas, grids, calendars, and templates.These tend to convert more audience members into email subscribers. You could also test this theory with your own audience. Offer up a simple, easy-to-consume solution and another more in-depth, time-consuming solution. Different audiences will prefer different tools and resources. For instance, an audience of medical doctors may want a published research document or white paper. An audience filled with social media marketers may want a content calendar download. Continuing with the sign up form example from before, the “how” is: With my simple checklist, you can optimize your form in minutes. Port also recommends that you make sure your tool is specific to the lesson you’re teaching from the stage. And mention your tool a couple times during during your presentation, like halfway through and at the end. Related: 22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now

3. Build your list and nurture your audience member.

Now that you’ve introduced the tool or resource that’s going to fill your audience’s curiosity gap, you’re ready to invite them to subscribe to your list to get it. Building a list from the stage is different from building it online. Your audience likely won’t have their laptop ready to visit a website and opt in. And even if they did, typing in an address while they’re listening to your presentation is distracting. But what almost every audience member will have is a mobile device. That’s why you should use a tool like Call Loop, EZ Texting, Textiful or Join By Text to invite your audience to join your email list and receive the tool or resource you’re offering. Here’s how these tools typically work:

  1. Ask your audience to text a phrase (e.g., OPTIMIZE) to a specific phone number (provided by the texting service you use).
  2. After your audience texts the phrase to the phone number, they will receive a response on their mobile device that asks them to respond with their email address.
  3. Once they respond with their email address, they will be added to your email list automatically and receive your welcome email.

Pro tip: Call Loop supports AWeber’s advanced tagging capability, so you can automatically segment your subscribers from your various speaking gigs. Then, you can add them to Campaigns specific to the topic you were speaking about.

Step up your speaking game at Heroic Public Speaking LIVE

Need more help with your public speaking? Join Port and his team at Heroic Public Speaking LIVE, October 1 to 3 in Philadelphia, PA. The AWeber team will be there as a sponsor. Come meet up with us to learn how to use email marketing to reach and connect with your audience off stage. Not sure how to get more leads? Struggling to create a profitable email strategy? We can help. At AWeber, we’re not just an email marketing platform — we’re a team of email experts that want to see you succeed. You can contact us day or night to get all of your questions answered. ?Start your free 30-day trial of AWeber today.

The post The 3-Step Formula for Generating Email Leads from Speaking Gigs appeared first on Email Marketing Tips.

Your Start-to-Finish Plan to Getting 1,000 Email Subscribers

Get your first 1,000 subscribers

We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool though, wouldn’t it? The reality is: Getting subscribers is hard work. That’s also why according to Ascend2, 54% of marketers say that growing their list of email subscribers is a top marketing priority. You want quality email subscribers, and you want more of them, but the question is: How do you find them? Better yet, how do you make sure they stick around? Ready to reach 1,000 (or more!) email subscribers? Follow the plan below. (You can also sign up for our FREE email list growth course. Learn how to grow your list in under 1 hour!)

Craft a better email newsletter

First things first: To effectively grow your subscriber list, you want to make sure you’re always sending your best content. Before you send out your next email newsletter, it’s a good idea to take a step back and evaluate what’s currently working and what’s not. Related:?How to Create an Irresistible Email Newsletter (Plus, 19 Newsletter Examples for Inspiration!) According to the Direct Marketing Association, the four most important email marketing metrics are:

  • Click-through rate (CTR)
  • Conversion rate
  • Open rate
  • ROI

Having a good grasp of how your emails are performing (based on these metrics) will not only ensure you’re providing value, but that your subscribers will also continue to open your emails. An easy way to identify your top-performing content is to review your email newsletter analytics. Pay attention to the emails that not only received the highest number of opens and clicks. Related: Subject Line Formulas You Can Steal to Boost Your Open Rates Are there certain types of content that get more clicks than others? Is there a section that has barely been touched by subscribers? Take note of these trends for future planning. Of course, your subscribers won’t want to see the same articles and information in every email, so it’s best to create new content and support it with older pieces where applicable. After you have a handle on what’s working and what isn’t with your current newsletter, use your findings to create an even better one. As you begin to gather more data on your subscribers and understand what they like to see, you’ll be able to tailor your emails to be even more impactful.

Get your emails in front of the right people

Now that you’ve refreshed your email newsletter, it’s time to make sure the right people see it. Here are a few tried and true tactics that you can put to the test to grow your subscriber list. (Not sure how to get more leads? Struggling to create a profitable email strategy? We can help. AWeber isn’t just an email marketing platform — we’re a team of email experts that wants to see you succeed. You can contact us day or night to all your questions answered. Start your free 30-day trial today.)

1. Tap your connections and current subscribers

Leveraging your network is a great way to steadily increase your subscriber list, and often the best place to gain traction especially in the beginning. Although some of your connections may not be interested in the material themselves, they might know someone who is. Reach out to current subscribers and encourage them to share your email with people they know who may be interested. You can make this ultra-simply by including a link for quick sharing?within your email. (Basically, you’re asking them to forward your content on to those who may enjoy it!) Here’s a fantastic email example of how to ask your connections to share your content. Use it as a template for your own outreach. Pro tip: According to QuickSprout, subscribers are 3x as likely to share content on social media than visitors who view your content through other sources. Make sure your content is easy for subscribers to share with their social networks as well.

2. Include CTAs across your channels

It’s no secret that calls-to-action are essential when helping customers take the next step. The same rings true for bulking up your subscriber list. Add a CTA to sign up for your email newsletter within each of your blog posts and on your website. Also, pinning a post with the link to sign up to all your social profiles will help make it easier for potential subscribers to see. how to get 1,000 email subscribers Providing as many opportunities to make signing up a breeze will increase the likelihood of more users subscribing.

3. Invest in social advertising

Social media is a powerful tool, especially when backed by a few bucks. It can help you reach your target audience thanks to ad formats that cater to email signups. For example, this Twitter ad from Really Good Emails is eye-catching, yet simple. twitter ad for email sign ups This playful Twitter ad not only aligns with their brand, but it clearly tells users what to do next. Don’t be afraid to play around with your ads and test different creative and copy. Like email marketing, the only way to understand what resonates with your audience is to test, test, test! And don’t limit yourself to just Twitter.?For instance, you could put an image of your newsletter in your Instagram Story and ask your followers to “swipe up” to join your email list.? IG Story Email sign up

4. Write for other industry blogs

Guest writing is a great way to reach an audience you otherwise might not have the chance to. It seems unlikely that you would be able to increase signups for your email newsletter on another site, right? The truth is: You definitely can. In addition to the valuable content you’re already providing in the guest post, include a link to a dedicated landing page that offers more free content with no catch. Just be sure to include a CTA for visitors to sign up for your email newsletter. AWeber customer Noah Kagan from OkDork?did just that and was able to increase his subscriber list: guest post email sign up With guest writing, you not only provide value to a new audience, but you also have the opportunity to find subscribers who might become some of your best customers. Related: Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing

5. Monitor and track your email performance

A sure-fire way to ensure you reach your goal of 1,000 subscribers — or any marketing goal for that matter — is to monitor the performance of your emails and adjust where needed. Make sure you have the correct tracking in place on both your email newsletters and your website. The data you collect will allow you to identify top-performing content and inform decisions that help evolve your email newsletters, which will result in more subscribers. It’ll also help you find out which lead generation methods are producing the most impactful results. To keep things simple (and free!) start with a tracking tool like Google Analytics that can help you watch your numbers and gauge performance. You can set this up in just a few minutes and start gathering in-depth analytics around your email and website traffic. Without the ability to track key metrics, it will be difficult to understand how your readers are interacting with your content and what they likely want to see more of in the future.

Wrap up

If you’re not quite where you want to be yet regarding your subscriber count, don’t get discouraged. There are many ways to boost your lists — just remember, it can take time to attract the right audience. Wouldn’t you rather have 1,000 engaged subscribers than 10,000 uninterested ones? Get started building your email list today with our FREE Email List Growth Blueprint course.?  

The post Your Start-to-Finish Plan to Getting 1,000 Email Subscribers appeared first on Email Marketing Tips.

New in AWeber: Tag a Bunch of Subscribers at Once!

New at AWeber

It’s easier than ever to manage multiple subscribers in AWeber! Using bulk tags, you can apply labels to your subscribers to group them by interests or behavior. Are they a customer? Tag them. Are they a potential customer? Tag them. Did they click a certain link, or open a certain email? Tag them. Or do they prefer certain content topics over others? Tag them based on their preferences! Segmenting your subscribers through tags allows you to send more targeted one-time and automated emails. Using tags to create these groups is a great alternative to creating multiple lists. We’re making tagging even easier. You can now tag a bunch of subscribers at once with just a few clicks.

What you need to know about tags:

  • You can now search for anyone that meets certain criteria and tag them all at once. For example, you can tag subscribers who haven’t opened in the past 30 days, anyone who clicked on a certain link, or those added from a certain webform. The possibilities are limitless.???
  • Tags also integrate with AWeber’s automation platform Campaigns, so you can trigger an automated sequence of emails to send to a specific segment.???

Related:?3 Simple Ways to Get Started with Action-Based Automation?

How to take advantage of bulk tags:

  • Watch the brief demo video above to see a quick overview of AWeber’s bulk tag feature.???
  • Begin bulk tagging and creating segments in the “Manage Subscribers” page of your AWeber account.
  • Check out our Knowledge Base article for more details on exactly how to bulk tag your subscribers.

Want to learn more about tags?

Join me on Monday, September 24 at 11 AM EST for an overview of tags in AWeber. We’ll cover the basics and benefits, answer any questions you might have, and show you how to get started using tags and bulk tags inside AWeber. Can’t attend? Register anyway and I’ll send you the recording. Check out all of our product updates from 2018! August: Awesome Sign Up Forms and a New GoToWebinar Integration July:?Create Modern, Sleek Emails Faster than Ever July: Visualize your Campaigns performance with our mobile app June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week! May: Connect Your Email Marketing with More Than 100 New Apps April: Automation, Segmentation, Mobile App Updates, and More March: One-Click Automation and Segmentation February Product Updates: 5 NEW Features Have Hit Your AWeber Account ?Atención! Connect with Your Audience in 13 Different Languages Push Notifications– Now Available in AWeber’s Stats App Ready to try AWeber free for 30 days? Let’s get started.

The post New in AWeber: Tag a Bunch of Subscribers at Once! appeared first on Email Marketing Tips.

This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips

Every day, millions of outreach emails are sent by entrepreneurs and small businesses around the world.? In fact, I have a bunch sitting unopened in my inbox right now. The sender is hoping to catch my attention, so we can work together in a way that grows their business. But here’s the cold, hard truth: I won’t reply to the majority of these messages. I’ll put most in my trash folder.?

The Most Important Lesson of Sending Outreach Emails

When I first started out in sales 15 years ago, my outreach emails were also ineffective at driving action. I was wasting my time writing messages that ended up in people’s trash folders. That was, until I learned one important lesson:?The true goal of any email outreach is to build meaningful relationships with the person you’re hoping to contact. It isn’t to bombard them with offers until they magically decide to purchase from or collaborate with you.? Once I realized this, my outreach emails started to get opened. Since then, I’ve scored business opportunities with?everyone from startup founders to Fortune 500 executives. I’ve figured out what works and what doesn’t. That’s why I put together relationship-building email templates inside our product at Close.io. These templates help hundreds of thousands of sales professionals increase their open rates, start more conversations, and drive more sales.? So whether you’re looking to secure a spot as a contributor for a major online publication, book yourself on someone else’s podcast, or land your next big client, outreach emails are a necessity in today’s business world. Follow my 5 tips below to learn how to effectively write them so they don’t end up in someone’s trash folder. (Heads up: An outreach email is different than email marketing. You send an outreach email to a single recipient who has no prior relationship with you. Email marketing, on the other hand, is a message sent to a mass audience that has opted-in to receive your content.)

1. Use mutual connections

Did you know that 92 percent of people trust referrals and recommendations that come from people they know? When sending outreach emails, remember that you’re probably not the only one emailing with a similar request. (Let alone the only one pitching them that very same day.) So whenever possible, leverage your personal or professional connections who have a more direct relationship with your intended recipient. Then, ask them to make an introduction. Related:?How to Get Your First 50 Subscribers in Less Than 30 Days? I recommend researching your recipient’s LinkedIn profile to find mutual connections. You can also follow them on Twitter to see if you have any followers in common. If they have a blog, check out who contributes as a guest. If they have a podcast, see who they’ve interviewed. You may just uncover a common connection. You’re not always going to have a mutual connection that can just fire off a quick intro, so look to see who you might build connections with that could influence your target recipient.

2. Write the world’s most intriguing subject lines

Surprisingly, 47 percent of people decide whether or not an email is worth reading based on the subject line alone. At most, you have a little over a second to make them want to open your message. Try to create as much intrigue as possible. You want your reader to think, “Really? Why?” as soon as they read your subject line. While there are a variety of ways you can do this, in my experience the easiest way to create intrigue is to either challenge a commonly held belief they may have, or simply ask them a question. Here are several examples of effective, intriguing subject lines:?

  • Interested in being on my podcast, [first name]?
  • Can I feature you in an upcoming blog post?
  • Are you looking for speakers for [name of event]?
  • Why I think you’re the perfect person for my next podcast
  • I want to run an idea by you, [first name]
  • Question for you, [first name]…
  • I surveyed my audience, and they asked for you…
  • I just had [name of influential person] on my show… care to jump on as well?

Strive to make your subject line as specific and personal as possible to show you’ve done your homework. Even more importantly, make sure your subject line reflects what the reader will find inside. This is by far one of the easiest ways to establish trust with your prospect. Without that foundation of mutual respect, nothing else is likely to materialize with the relationship. Related:?Your Guide to Writing the World’s Best Subject Lines

3. Personalize your email and get to the point quickly

When sending outreach emails, remember that you’re hoping to speak with one specific person, which means you want to personalize your pitch as much as possible. In my own inbox, I always see emails with paragraphs of text about the company’s mission and values, and why they’d be so perfect to work with. The reality is that most professionals don’t care about that—and they have no reason to. The only thing prospects care about is how you can help them. For example, if you want to secure someone on your blog, podcast or webinar, be sure to include the following in your outreach email:

  • Introduction
  • Why you’re reaching out to them (what type of partnership or opportunity are you pursuing?)
  • What’s in it for them (e.g., How many readers will see their blog post on your website; How many leads they can expect by being a guest on your webinar or podcast)
  • How you’ll help promote them and their business throughout the partnership
  • Why your audience is the right fit for them.
  • Make the ask

Related:?The Easiest Way to Skyrocket Your Open Rates If you want to secure a spot on someone else’s blog, podcast or webinar, be sure to include the following in your outreach email:

  • Introduction
  • Why you’re reaching out to them?(what type of partnership or opportunity are you pursuing?)
  • What value you can provide to their audience (e.g., education, service, products, etc.)
  • Why you have the right experience to be featured on their site or show (e.g., give examples of other blogs, podcasts or webinars you’ve contributed to in the past)
  • Make the ask

If you want to tell someone about your business, products, or services, be sure to include the following in your email:

  • Introduction
  • Why you’re reaching out to them?
  • Show you’ve done your research (highlight something you both have in common, like an alma mater or a past work colleague, or highlight something they’ve worked on recently that you enjoyed)
  • Make the ask

Keep your email short and to the point. Your prospect is busy. Make your pitch concise and stick with just the essentials they need to know upfront. That way, they can make a quick decision about whether they need what you’re offering.

4. Nurture ALL contacts

One of the most frustrating aspects of email outreach is deciding your best course of action when a recipient doesn’t engage with your messages.? The reasons for a recipient dropping off the map could be numerous — maybe they don’t have the time right now, they just never bothered to reply, or they’re simply not interested and haven’t explicitly told you that. Whatever the reason, you may be tempted to shrug your shoulders, write them off in order to pursue a new opportunity, and never follow up with them again. But that’s one of the biggest mistakes you can make. According to a Rutgers University study of 224 executive MBA students who reached out to dormant connections—people they hadn’t spoken to in at least three years—for help with an important project, researchers found that not only were the dormant contacts useful, but they were often more helpful than active connections. The study further suggests that the novelty of seeing an old friend, previous co-worker or former classmate pop back into your inbox, tends to spur people into taking quicker (and more enthusiastic) action than with existing relationships that already have an ongoing value exchange. Related:?How to Find Your Customers’ Pain Points This means you shouldn’t abandon an opportunity as soon as they stop replying to your messages or even after they say they’re not interested at this time. Instead, take a relationship selling approach and keep the opportunity on file for quarterly check-ins. Just because someone says, ‘Not right now’ or drops off the radar today, doesn’t mean they won’t be a good fit a few months down the line. Since the last time you got in touch, their circumstances (or yours) may have changed, and you may be able to better address their past objections. Before you begin sending outreach emails to every dormant connection you have, consider the fact that they might not remember you from that one conversation you had over a year ago. Treat them as a new prospect again. Always begin your reconnection email with a quick reminder of how you met or where you worked or collaborated together. Establish a clear context around why you’re reaching out today.

5. Use other channels beyond email

Despite the fact that 86 percent of business professionals prefer to use email when they communicate for business-related purposes, be wary of relying on email too much in your outreach. For some people, email might not be their preferred channel of communication and you’ll have a better chance of getting their attention if you speak to them over the phone, in person, or on social networks like LinkedIn or Twitter. If your prospect doesn’t respond to email, try one of the following:

  • Follow them on Twitter and send them a DM.
  • Send them a message on LinkedIn.
  • Private message them on Facebook.

Start by introducing yourself and what you do. Ask them a question, or comment about something they recently worked on. This helps create common ground and trust, and sets you up for further conversations. When it comes to bigger opportunities, like complex co-marketing partnerships, there’s typically a lot more back and forth that occurs. In this scenario, phone calls may be much more effective at building trust and securing the opportunity. Use email for following up on conversations and nudging a prospect closer to locking in the opportunity.

The key to successful email outreach

Targeted email outreach is an effective way to create and nurture opportunities that can help you grow your business to new levels. The key to successful email outreach is to focus on creating conversations and building relationships without the immediate expectation of a quick transaction. If you can do this, you’re well on your way to email outreach success. Not sure how to get more leads? Struggling to create a profitable email strategy? We can help. At AWeber, we’re not just an email marketing platform — we’re a team of email experts that want to see you succeed. You can contact us day or night to get all of your questions answered.??Start your free 30-day trial of AWeber today.

The post This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips appeared first on Email Marketing Tips.

Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong. It’s the one enduring place that we have as marketers, and it’s the place where conversations are most intimate,” Handley says, noting that subscribers voluntarily opt in to your newsletter and choose to receive your?emails.?“[Newsletters] are 100% effective and they’re still the backbone of so many content marketing efforts.” Yet, in 2017, she sent only four newsletters. She missed talking directly to her audience on a regular basis. That’s why she knew it was time to approach her newsletter differently. Handley wanted something she was excited to send, and that her subscribers would be excited to open. So in January 2018, Handley unveils her?TotalAnnarchy?newsletter. It was unlike any other email she had sent before.? And it’s one of our must-read newsletters. During my interview with Handley, she explains the format of her revamped newsletter, how to gauge if your newsletter is successful, and her writing process for crafting effective emails fast.

What is TotalAnnarchy?

TotalAnnarchy is sent every other week, and it’s filled with curated content for marketers, writers, and content creators. Handley begins each TotalAnnarchy email with a long-form essay on one topic — like Mr. Rogers, the words people hate, and even her battle with the squirrels who are eating her tomato plants. She follows this essay with content pieces she thinks are worth sharing that week, like the most common grammar mistakes people make. Each newsletter is riveting, valuable, and beautifully written.

How to determine if your newsletter is successful

Every great newsletter helps its subscribers. It educates, amuses, or provides some kind of value. But how do you know if your subscribers are actually finding value in your emails? Email analytics and qualitative data?(like responses from your subscribers) can help. For Handley, there are four email health indicators she examines to determine if her newsletter was a success on a given week:

1. Welcome email responses

When someone subscribes to TotalAnnarchy, they automatically receive a welcome email from Handley. Within this email, Handley asks subscribers why they signed up and what they hope to learn. The responses to this question help Handley know what kind of content her subscribers prefer. “[My welcome email] has been hugely helpful in terms of figuring out what kinds of content I think will resonate the most. I keep [answers] in a spreadsheet, and I’m able to look at them and figure out what my audience is looking for. It’s a pre-metric in a way,” Handley says.

2. Email open rates

While email click-through rates are an indicator of success or failure for many email marketers, Handley doesn’t focus on them. Instead, she examines her open rates. “Because [my newsletter] is pretty broad, I don’t obsess about the click-through rate too much. I’m more interested in the open rate and seeing how people interact with it throughout the two weeks,” Handley says. A high open rate tells her that her audience is engaged and found value in her prior newsletters. Related: The Easiest Way to Skyrocket Your Open Rates

3. List growth

If her email list is growing, Handley knows that people are sharing her newsletter with friends and colleagues. This word-of-mouth marketing grows her list. On top of that, it demonstrates that people are getting value from her emails. Related: How to Get Your First 50 Subscribers in 30 Days

4. Replies to her newsletter

The final indicator of email success for Handley is the number of personal email responses she receives from subscribers after sending her newsletter. If she receives an above average amount of personal notes from subscribers, her newsletter that week was especially engaging.

4 tips to streamline the writing process

Writer’s block is common. In fact, even Handley struggles with it. “Writing is hard for me, too. A lot of writers will say that they hate to write but they love to have written. I think that is absolutely true.” To combat her own writing block and craft content more quickly, she uses four tactics:

1. Write down your ideas in a notebook or document.

When you sit down to write, a blank page can feel overwhelming. That’s why Handley recommends jotting down ideas whenever they strike. “I carry a notebook with me pretty much anytime, anywhere I go. And I’ll just write a few lines about something I saw, something I observed, or something that just popped into my head. When it’s time for me to write, I’ll get a lot of ideas that way,” Handley says.

2. Don’t perfect your first draft.

In fact, your first draft doesn’t even need to contain full paragraphs or sentences. “A lot of people stop themselves from writing because they’re intimidated by the process. They stop themselves before they start,” Handley says. To avoid this, Handley recommends a 4-stage drafting process: Draft 1: Think of your first draft as a grocery list. Simply list out the points you want to make in your content. Draft 2: Flesh out the points you wrote down. Drafts 3 and 4: ?Make it your own. Add your voice. Ask yourself, “Does this content sound like it’s written by me?” Each draft leads you another step closer to a perfected piece of content. “Writing to me is an iterative process. And I think that’s the only way to do it and to do it well,” Handley says.

3. Think about one person.

To make her writing more personal, Handley thinks about one person as she’s writing her newsletter. This could be a person she talked to during the week, a friend, or a subscriber who reached out to her with a question. Her newsletter is a personal letter to this individual. “Think about the word ‘newsletter.’ I don’t focus on the news. I focus on the letter. That makes my voice more accessible. It makes it more human, and it also makes it a whole lot easier to just write,” Handley says. Related: Are You a Newsletter Master or Novice? Take This Quiz to Find Out

4. Write your first draft. Walk away from it. Then edit.

Finally, Handley advises waiting before you edit your first draft. She says, “I never write something and then publish it. I always put some distance between me, my writing, and the publishing. And I do that because I believe that the editing is just as important as the writing.” To listen to our full interview with Handley, tune in to our podcast interview with her below.

Try Handley’s email marketing platform of choice — for free!

Get a 30-day free trial of AWeber and start sending an engaging email marketing newsletter today.

The post Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018 appeared first on Email Marketing Tips.