月份:2018年11月

The Checklist Every Email Marketer Needs This Holiday Season

There’s a simple way to launch a flawless email campaign this holiday season: Check your list and check it twice. Your holiday email marketing campaign checklist, that is! We researched what the best holiday email campaigns have in common. Then, we created a checklist you can follow to ensure you have a merry and successful holiday season.

1. Create a holiday email calendar.

Keeping track of all the holidays (like Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, the New Year) can quickly become overwhelming. Creating an email editorial calendar can really help organize the mayhem. A calendar can also help you accommodate for the rest of your team’s time, which comes in handy if they’re helping with tasks like design, writing, or scheduling the message. (If you need a little help with planning your editorial calendar, check out this blog post!) If you already have a calendar, make sure it’s up to date with your holiday campaigns. You’ll be sending a lot of emails this time of year, so planning everything out in advance will help you meet your deadlines and create content your subscribers will love.

2. Offer exclusive holiday promotions.

To keep up with the competition, you’ll want to make sure you’re sending holiday emails with content your subscribers want this time of year, like great deals on your products. Don’t have a physical product to offer? This is the perfect time to provide discounts on digital gifts like online courses, ebooks, checklists, templates, and more. Related: Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

3. Write descriptive subject lines.

According to a report pulled by our team of data analysts, emails get higher open rates when their subjects lines align with the content inside the email. You can apply this to your holiday email campaigns by directly mentioning special offers and details about those offers in your subject lines. If you plan on featuring a 50% discount on an online course, make sure you mention the course and the discount in your subject line. Check out this holiday-themed subject line and email from home goods store West Elm: “?? UP TO 70% OFF—there’s still time! Plus, our staff’s must-haves” They reference that there’s still time left and the discount (percentage off). Related: Your Guide to Writing the World’s Best Email Subject Lines

4. Create a sense of urgency by referencing dates and times.

The more you can emphasize the urgency or importance of buying now, the more you can influence subscribers to take action. So how can you get your audience to feel this way? By referencing dates, times, or seasons. In the report mentioned above, our data analysts also found that subject lines with the highest open rates mentioned time (e.g., Week 1, December newsletter). By emphasizing that the holidays are quickly approaching or a specific sale is ending, you can motivate your subscribers to take action. Clothing company Banana Republic sent out an email promoting a Christmas sale, which included the following subject line: “Today! 50% off EVERYTHING (we mean EVERYTHING)”

5. Get festive with your email design

To pump up the holiday energy in your message, consider using a holiday email template or including design elements that convey a festive vibe. Check out this merry message from the clothing company Talbots: By bringing in holiday-themed colors and images (Can’t get enough of those rainbow string lights!), Talbots is able to add a festive flair that accompanies the content. The best part of all? They do so in a way that doesn’t feel like a complete departure from their brand – both the header and footer in the email maintain the standard Talbots look and feel. To replicate this for your own emails, consider using color schemes (e.g., red, green, white, gray), templates, and images (e.g., snow, holiday lights and decor) that convey a seasonal spirit. Related: 5 Holiday Email Templates Your Readers Will Love to Open

Start spreading holiday cheer

While you may already have a holiday email campaign in motion, it’s never too late to make tweaks along the way. The more you can make your emails stand out from the rest this time of year, the merrier the season will be for you and your business. Ready to send your own holiday emails? Get a 30-day free trial of AWeber and use one of our festive email templates today. Additional reporting done by Liz Willits

The post The Checklist Every Email Marketer Needs This Holiday Season appeared first on Email Marketing Tips.

The 3 Email Rules You Must Follow This Holiday Marketing Season

Plan to send emails this holiday marketing season? Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands. This post was based on our popular holiday marketing webinar!?Click this link and register to watch it on-demand.

Let your subscribers mute your emails

Problem: Promotional email volume increases significantly during the holiday season. And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription. Solution: Include a “mute” button or link in your emails. This will? reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you . . . just not right now, or not about this particular topic/promotion. Give your audience the freedom to choose. Plus, this allows you to send messages to a segment of subscribers that actually WANTS to receive them. You’ll likely see higher conversion rates, higher opens and clicks, and higher revenue generated from this targeted audience. Related:?11 Festive GIFs for Your Holiday Marketing Emails Here’s an example of how to incorporate a “mute” option. Using AWeber’s click automations, you can apply a tag to any subscriber that clicks the mute link or button. Below, I named the tag “muted-2019.” Now, whenever you send an email that shouldn’t include the subscribers that explicitly said “mute me,” you can easily remove them from the send list. After this tag is applied, you can create a dynamic segment (a fancy word for group) of subscribers that do not have the mute tag. This is the audience who still wants to hear from you. See the example below. I created the segment by choosing anyone who?is nottagged with?muted-2019. This pulls all other subscribers in your list who do not have the muted-2019 tag, and makes them their own segment. When the promotional period is over, or you are back to your regular send frequency, start sending to everyone again!

Discover your best offer with split testing

Problem: How do you know what product or service offer will yield the most sales during Black Friday or Cyber Monday? How do you know what subject line will stand out in an already crowded inbox? The truth is . . .? you don’t. Solution: Split testing (or A/B testing) an email to a small percentage of your email list will give you an opportunity to discover what works! If you sell physical products, you might test different percentage discounts, or a buy one, get one free offer. If you sell services, like coaching or consulting, you might consider testing a free hour of coaching v. a percentage off your normal rate. Using AWeber’s split testing feature,?I can test two offers (below): 20% off v. 30% off. I’ll send two emails. Each one will go to a small, random segment of my list — say, 10% of my list. In AWeber, I can track the success of the emails to see which offer was most popular and drove more sales. Then, I can send the winning promotional email to the remaining 80% of my list. An email promoting a 30% discount will?likely?perform better than an email promoting a 20% discount, but by how much? Testing helps us confirm our suspicions and gain insights before we send a promotion to the whole list. (Many email marketing platforms limit what you can split test. Take Constant Contact and ConvertKit. They only allow you to split test subject lines. With AWeber, you can split test nearly every aspect of your emails: subject lines, send times, copy, templates, buttons, and more! This gives you the power to optimize your email strategy. Try it today! Start your 30-day FREE account with AWeber!) Related:?6 Email Split Tests You Can Set Up in Under 1 Minute

Re-engage your sleepy subscribers

Problem: Many people sign up for email lists and then slowly stop engaging with the messages. It’s unlikely these subscribers will ever click through and take advantage of your holiday offer, no matter how enticing it is. Solution: Wake up your sleepy subscribers with a smart re-engagement campaign. This is your chance to have your brand become top of mind before your holiday promotional emails are delivered.?Inside AWeber, you can easily search for subscribers that have not engaged with your emails over a period of time. Here’s an example of a search for “no opens” over the past 90 days. Then, you can save this as a segment to target with a re-engagement or winback email. (You can also search for subscribers who haven’t clicked a link inside your email over a certain time period.?Here’s more info on how to do it in AWeber.) Now that you have your unengaged segment, send a message to invite them to stay on the list. This might include an incentive to stick around, or some extra useful content. Here’s an example the AWeber team has sent before: If they?still?don’t engage (open or click)? It’s in?your best interest to unsubscribe these subscribers. Unengaged subscribers can negatively impact your open rates and deliverability, or they may even hit the SPAM button when your content arrives in their inbox. Related:?Why You Should Delete a Bunch of Subscribers Right Now Want more expert tips on how to write a subscriber winback or re-engagement campaign? Here’s an entire post full of them.

Want to learn more?

Check out the webinar! Watch it on-demand. AWeber provides the best suite of email marketing tools to help you conquer the holiday marketing season and beyond. Try AWeber for 30 days (FREE!).?You can even?chat with our Customer Solutions team to get your account set up. (Our team is available 24/7 at our Pennsylvania headquarters!)

The post The 3 Email Rules You Must Follow This Holiday Marketing Season appeared first on Email Marketing Tips.

Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

Holiday GIF

Congratulations! Santa told us that you landed on the nice list this year — not the naughty email spammers list. So here’s AWeber’s gift to you: 11 animated GIFs for your holiday email marketing campaign. The AWeber design elves whipped up these festive options, shown below. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.   Plus, these holiday GIFs aren’t just eye-catching. Data has shown that GIFs in emails can increase click-through rates, conversions rates, and revenue rates. Talk about the GIF — er, gift — that keeps on giving! Not an AWeber customer yet? Join us!?Create your FREE account right now, and see how easy it is to use one of these GIFs in our?Drag-and-Drop message editor.

How to download your holiday GIFs

Step 1: Find the animated holiday GIF below that you want to use in your email. Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop. Step 3: Upload the GIF into your email template. Related: Everything You Need to Know about Using GIFs in Email

Holiday GIFs

Christmas GIFHoliday GIF Holiday Garland GIF

Happy New Year GIFs

Happy New Year Sale GIF

Black Friday and Cyber Monday GIFs

How can I use these GIFs in my emails?

Try one of these three GIF placements.

Place the GIF above the headline

Add a holiday GIF above your email headline to catch subscribers’ attention and draw them in right away. Holiday Email GIF

Place the GIF the body of the email

Break up sections of content by adding a holiday GIF into the body of your email. It’ll keep your readers moving down the page toward your call-to-action button.

Holiday Email GIF

Place the GIF at the end of the email

Want your subscribers to read your entire message first? Place a holiday GIF after the call-to-action button. Holiday Email GIF

Best practices for using holiday GIFs in email

1. Don’t overdo it: Use only one GIF per email. 2. Actually, only use a GIF when you think it’ll help your email perform better. If it distracts your subscriber from reading your message or clicking on your call-to-action, then skip the GIF. 3. Consider removing all other images besides your GIF so that subscribers aren’t overwhelmed with visuals. 4. Hyperlink your GIF to the landing page you’d like people to visit. (Many people will click on the GIF itself.) 5. Creating your own GIF? Include your call to action in the first frame. That way, your subscribers can click through even if the animation doesn’t work. 6. Always test your emails. Most email clients will display GIFs, but there are a some exceptions like Outlook 2007-2013 and Windows Phone 7. In these clients, the GIFs will display as static images. Related:?3 Ways to Test Your Emails before You Hit ‘Send’ 7. Keep your GIF’s file size small (aim for less than 40KB). You can use Photoshop to decrease the file size if need be. 8. Your GIF should be relevant to the rest of the content in your email. Make sure it supplements your subject line, call to action, and message text. 9. No matter what GIF you use, make your call to action loud and clear. (Here are 8 Powerful Email Copywriting Techniques to use in your next email.) 10. Test a GIF in different locations within your email to see where it performs best. (AWeber’s powerful split testing feature allows you to test GIF placement, subject lines, send times, copy, templates, buttons, and more!?Try it out today for FREE.) If you like this post and want to receive more free GIFs, email marketing tips, and educational courses, subscribe to our weekly newsletter, FWD: Thinking.

The post Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails appeared first on Email Marketing Tips.

7 Ways to Create a Black Friday Email Campaign That Drives Sales

U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention. With these 7 email campaign tactics, you’ll stand out inside the inbox.

1. Keep it short.

People often debate the ideal email length. While there’s often no simple answer, on Black Friday there is. Keep your content brief. Your subscribers’ inboxes are filled with other emails. They’re busy looking at numerous sales and online shopping. So get straight to the point. Describe your sale and link off to your website. For example, see how mattress company Casper does this in their Black Friday email below. Related: 5 Tactics for Short Emails That Pack a Punch

2. Don’t bury the lede.

Journalist are often advised not to bury the lede a.k.a. the most important information. For email marketing, this is true as well. Your most important or interesting information should be near the beginning of your email. On Black Friday, this is crucial. And the most important information is the discount or deal you’re offering. To make it easy for your subscriber to see your special offer at a glance, ?include it in the headline of your email. For their Black Friday email campaign, Code School, an online education platform, describes their discount in a brief and bold headline. The headline makes it simple for subscribers to see exactly what the offer is. Related: 8 Top Brainstorming Techniques to Help You Write Killer Emails

3. Show off your goods.

Another way to increase your click-through rates on Black Friday? Display your product images inside your emails. If a subscriber sees something they like, they’ll be much more likely to click on your call-to-action button. Active gear retailer HuckBerry created a gift guide for their 2017 Black Friday email campaign. They gathered their best deals into one email, including large product images, the original and discounted price, short descriptions, and call-to-action buttons for each product.

4. Refine your subject lines.

To beat the competition in the inbox on and around Black Friday, your subject line must be engaging. To craft a subject line that stands out, try one or a few of these tactics:

  • Describe your discount or sale in your subject line.
  • Mention how much time people have to claim your deal.
  • Be funny or witty.
  • Keep your subject line under 30 characters.
  • Use an emoji.
  • Explain the discount or sale.

Here are a few subject lines from 2017 Black Friday email campaigns that use these tactics:

Example 1

Company: Chubbies Subject line: not a typo: 50% off

Example 2

Company: C&T Publishing Subject line: Hours left to shop the Black Friday sale

Example 3

Company: Levenger Subject line: Only Hours Left – Black Friday Weekend – 30% Off + Free Shipping

Example 4

Company: Nordstrom Subject line: Black Friday shoe deals from UGG, Tory Burch, Hunter and more

Example 5

Company: ?Physique Subject line: Black Friday Deals ????

Example 6

Company: Overstock Art Subject line: Last Chance to Shop the Exclusive ? Black Friday ? Gallery Related: Your Guide to Writing the World’s Best Email Subject Lines

5. Use GIFs.

Adding motion to your emails is a great way to be unique and delight your subscribers on Black Friday. Add a simple GIF, a moving image, to do so. Bonus: We created FREE GIFs you can use in your emails. Download them here. Kidly, a children’s toy and clothing company, created a GIF for one of their Black Friday emails. It’s fun — which matches their brand — and seasonal. The headline and image work together to create a stand-out email. Related: Everything You Need to Know about Using GIFs in Email

6. Explain when your deals end.

Create urgency by informing subscribers that your sale ends soon. In his book Persuasion, best-selling author and psychology professor Robert Cialdini explains that urgency is a psychological trigger that encourages people to act. Wonderbly, a children’s book company, creates a sense of urgency in the headline and copy of their Black Friday email below.

7. Send emails when others aren’t.

Sometimes, the best way to get high engagement is avoiding the crowds. To do so, send an email campaign in early December. It’ll be easier to get your subscribers’ attention. MusicMagpie, a company that purchases used technology, sent a post-Black Friday email campaign in 2017. To make their email extra relevant to subscribers, they position their services as a solution to the problem of overspending on Black Friday.

Start crafting your Black Friday email campaign today.

Need help? Download our free “What to Write in Your Emails” guide. You’ll get an email course that’ll show you how to write great emails. Plus, we’ll also give you more than 45 fill-in-the-blank email copy templates. (Thanks to MailCharts and Really Good Emails for the email examples used in this post.)

The post 7 Ways to Create a Black Friday Email Campaign That Drives Sales appeared first on Email Marketing Tips.

4 Ways This Expert Launched His Coaching Career with Email Marketing

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work like that, especially when you’re selling services.” Michael Port is the co-founder of Heroic Public Speaking, a speaker development and coaching company helping new and established speakers. He is the author of the six books, including bestsellers Book Yourself Solid and Steal the Show. He is also the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port. Since his entrepreneurial start in 2003, Port has leveraged the power of email marketing to nurture and convert business prospects into clients. During a recent interview with Port, I asked him to share the email marketing blueprint he and his team uses to turn subscribers into customers.

4 keys to the Heroic Public Speaking email strategy

For the Heroic Public Speaking team, an effective email strategy comes down to four key pillars:

1. Determine an audience and goal for every email.

Every email you send should have a goal. ?The Heroic Public Speaking team’s goal is to get their email subscribers to visit and watch the videos on their website. And the goal of these videos is to convert them into clients. Ports team uses a very simple checklist of 3 questions to evaluate the purpose and audience for each email and landing page:

  1. Who is our audience?
  2. What do we want them to do?
  3. How are we going to get them to do it?

They run every single email through this checklist. If they can’t run it through that framework, they cut or revise it.

2. Use pattern interruption to grab attention

Port is a firm believer in well-designed emails that adhere to your brand identity. Yet, he says you should sometimes stray from using designed email to leverage a psychological cue known as “pattern interruption.” Pattern interruption is when you intentionally disrupt an established pattern to grab your audience’s attention. That’s why he occasionally sends text-only emails. Since he regularly sends templated and branded emails, text-only emails interrupt the pattern and stand out. This increases his click-through rates and engagement. “Design matters. Yes, we still do text-only emails, because sometimes the pattern interrupt feels more personal and will create a quick, direct response from the recipient. But because we’re an organization, not just an individual, there needs to be consistent visual brand identity in addition to consistent written brand identity.” If it feels like a personal email from an individual, subscribers pay attention and are more likely to respond in the way you would like. Pro tip: AWeber’s email templates support beautifully designed templates as well as text-only templates, all of which are mobile responsive. Log in now to try them out. Don’t have an AWeber account? Try AWeber free for 30 days.

3. Tailor your message to your audience with segmentation.

The Heroic Public Speaking team targets two types of customers: individual consumers and corporate businesses. Since these audiences have different pain points and goals, Port’s team communicates with them in different ways. With their corporate funnel, Port’s team uses more one-to-one outreach for these prospects at the top of the marketing funnel, and then use automated systems to move these leads through the sales cycle. With their consumer funnel, they use email automation throughout the entire buying process to move prospects through the funnel. Their consumer group contains 4 different types of individuals:

  • People who are already very successful professional speakers
  • People who want to be professional speakers but are just getting started
  • People who speak to help spread their message/brand
  • Professionals who want to get better at presenting because it’s a big part of their job

Because these groups have unique goals, Port’s team sends a customized automation series to each one. To automatically add the right person to the correct customized automation series, Port relies on his sign up flow. Here’s how it works: First, Port shows site visitors a simple signup form that offers lead magnets in exchange for subscribing. By minimizing the fields on this form, Port can get more people to complete it. Once subscribers sign up, they arrive on the “thank you” page. This is where they can self-select the segment that best fits them. After selecting an answer, they’re automatically added to the corresponding automated email series. This allows the Heroic Public Speaking team to provide each unique segment with content that’s relevant to their needs. If subscribers don’t select on option on the thank-you page, they have additional opportunities to self-select within the email series. Pro tip: You can use AWeber’s tagging and behavioral-automations to allow your subscribers to self-select their segments. Simply assign tags to the custom field selections on your sign up form or add/remove tags when subscribers click a link within your welcome email. Then you can start them on targeted automated email campaigns, or save them for future broadcasts.

4. Choose the right email marketing platform.

According to Port, it’s easy to choose the wrong email platform when you’re just getting started. “Small business owners get sucked into all of the bells and whistles of these massive platforms that they do not need. It just gets too complicated,” he said. Instead, Port suggests choosing a platform that fits three qualifications:

  1. It’s easy to use.
  2. It fits your current business needs.
  3. It can scale with your business as it grows.

By using a simple, user-friendly platform, it’s easier to see fast results from your email marketing efforts.

Try AWeber free for 30-days

Port recommends AWeber because of its ease of use and ability to turn leads into customers. “Without a tool like AWeber, it’s very difficult to do the work you need to do to get someone to say ‘Yes’ once they become aware of you.” Ready to start getting clients to say “Yes” to your services or products? Start your free 30-day trial of AWeber today.

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