月份:2018年12月

“How Do I Avoid the Spam Filter?”

Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below submission: “Our emails are getting lost in people’s spam filters. How do we combat that?” – Heather, FWD: Thinking subscriber So we asked our Director of Deliverability Karen Balle to share her advice. Balle is an expert on the science of how internet service providers (like Gmail and Yahoo!) choose which emails go to spam and which emails reach the inbox. Her advice isn’t to avoid certain words in your subject line. Or to use plain-text emails. It’s much more straightforward.

How to avoid the spam filter: Send content your subscribers want.

Buying your email list or sending your subscribers unwanted content is a great way to go directly to email marketing jail, a.k.a. the spam folder. Instead, send emails your subscribers will open and click and not mark as spam. “The path to good deliverability is sending wanted content to people who have asked for that content to be sent via email,” Balle said. How do you send content your subscribers can’t wait to get? Use this proven, 4-point checklist.

Step 1: Email people who opted in to receive messages from you.

Ignore this and your emails will likely take a one-way trip to the spam folder, including messages for subscribers who actually did opt in. This means that buying your email list or manually adding people to your list without their permission is off limits. These tactics will tank your email reputation, which means that internet service providers will be less likely to deliver your emails. (Plus, it’s illegal.)

Step 2: Set expectations on your sign up form.

Your subscribers shouldn’t be surprised by the emails they get from you. If they are, they might mark them as spam. To avoid surprises, clearly explain on your sign up form what type of content you include in your emails and how often you send messages. For example, Ann Handley, Chief Content Officer at Marketing Profs, describes the type of content she sends and how frequently she emails her audience on the landing page for her newsletter TotalAnnarchy.

Related: 9 Inspiring Sign Up Form Ideas to Grow Your Email List

Step 3. Send valuable emails.

One of the biggest factors in whether or not your emails reach the inbox is positive subscriber engagement. “Good deliverability relies on high subscriber interaction, low complaints, and low bounces,” Balle says. To get your subscribers to consistently engage (open, read, and click!), your email content must be valuable to them. You can add value to your emails by including educational content in them, like blog posts or videos, or even showing subscribers how your product or service will improve their life. If your emails solve subscribers’ problems and pain points, they’ll open them every time! Related: How to Find Your Customers’ Pain Points

Step 4. Ask your subscribers for ideas.

Not sure what your subscribers will find valuable? Simply ask them! Send a survey in your welcome email or ask them to reply to your welcome email and share what they’d like to learn. You can use these ideas to craft valuable content your subscribers will love to receive. And that can increase your email engagement and your chances of reaching the inbox. Related: The 4 Survey Emails That’ll Give You Answers to Your Most Pressing Questions

Have a question for our team?

Subscribe to our weekly newsletter FWD: Thinking to ask it! Each week, you’ll receive an email packed with the latest educational content on email marketing. And, you’ll get access to a form where you can submit questions for the AWeber team.

The post “How Do I Avoid the Spam Filter?” appeared first on Email Marketing Tips.

117 Tools to Help You Be the Best Email Marketer in 2019

Back in 1998, AWeber invented email automation. Ever since, our team has continued to innovate email marketing. This year was no exception. We created tools for the modern marketer to connect with their audience anywhere and anytime. We crafted content to help new and experienced businesses alike launch impactful, successful email marketing campaigns. And we formed a team of email experts to answer your most puzzling questions at any time. Take advantage of everything AWeber has to offer — and make 2019 your best year for business yet!

A modern message editor that’s easy and fun to use

Creating emails should be fast and intuitive. We made dozens of additions and enhancements to our Drag and Drop Email Builder based on feedback and testing from hundreds of our customers. The result: building emails — whether it’s from one of our modern layouts or from scratch — has never been easier, more flexible, or more enjoyable. Related: How to Craft Irresistible Newsletter Content

Automations that changed the game

We added the ability to add and remove tags to subscribers based on opened emails and clicked links. You can now automate and segment like a pro. Here’s how it works:

  1. You send an email containing one or more links.
  2. When a subscriber clicks a link, you can then tag (a.k.a. label) that subscriber with one or more unique tags.
  3. Use those tags to create subscriber segments (a.k.a. groups), OR to kick off an automated sequence of emails (or both).

Related: How to Use One-Click Automation and Segmentation

2 updated mobile apps to market from your pocket

We made powerful new additions to AWeber’s mobile apps to give you the ability to check your marketing analytics and quickly create content on-the-go. In our Stats app, we added push notifications to let you know when new subscribers are added to your list. It’s like a virtual high-five. We also added easy-to-read reports that let you see how many subscribers open and click your automated email campaigns. And we’ve completely revamped Curate, a mobile app that lets you quickly build and send emails to your subscribers. Learn: How to Create an Email Newsletter on Your Phone in 30 Seconds

An email A/B testing tool that goes the distance

May the best email win! This year, we launched a new and improved email A/B testing tool. While many split testing tools only allow you to test your subject lines, AWeber’s A/B testing tool does it all! You can A/B split test:

  • subject lines
  • preview text
  • images
  • copy
  • email templates
  • send times
  • call-to action buttons

And more! Find out what works best with your specific audience and make every email count. Related: 6 email split tests you can set up in 1 minute

Functional and modern email sign up forms

We built new sign up form templates to help you grow your list in style! You can use these templates to create and customize a new sign up form to match your brand! Then, use a simple Javascript snippet, or our WordPress plug-in to add the form to your site. No site? We’ll host the form on a landing page, and give you a unique link to share with your audience on social or personal networks. Related: 9 Inspiring Sign Up Form Ideas to Grow Your Email List

24/7 email marketing advice

A question about email marketing or your email provider should never keep you from connecting with your audience and growing your business. That’s why we expanded the availability of our award-winning Customer Solutions team. Now, ?you can contact our team of email experts with technical questions (like how to set up your account or how to migrate a list) or strategic questions (like what to write in your emails or how to increase open rates) at any hour of the day. You can reach us by phone, chat, or email — whatever’s best for you.

A revamped email marketing newsletter trusted by 30,000+ businesses

Looking for a single place to get the latest and best email marketing advice and strategies? Look no further than FWD: Thinking, AWeber’s weekly email newsletter. In 2018, we revamped and rebranded our newsletter based on our subscribers’ feedback. Now, it’s filled with even more quality advice for businesses to enhance their email marketing, like:

  • innovative email strategies to get an edge on your competition
  • real-life case studies that explain how successful businesses are using email
  • free workshops, guides, reports, and templates to stay on top of industry trends
  • inspirational and actionable email advice that you can apply in minutes

Get it delivered to your inbox every Thursday — for free! Subscribe now.

An email automation course that teaches you how to get results around-the-clock

This year, we launched 24/7 Email Marketing Master Class. It’s the most complete course for creating a powerful, profitable email automation campaign that gets results around-the-clock. Join 800+ students who have learned how to set up a scalable, automated email marketing engine that runs 24/7. Use the promo code 2019automate to get the course for 50% off. But hurry! Only 500 people can claim this code before it expires. Enroll in the course

An updated workshop that’ll show you the 6 MOST important emails

You can write engaging, compelling emails and see success with email — even if you’re not a writer – with 6 emails. In this workshop (which we refreshed this year!), you’ll get step-by-step instructions for writing — and launching — these impactful emails. Join the workshop

14 ways to grow your email list — all in one workshop

Follow the strategies of today’s top marketing experts to grow your audience. In this NEW, free workshop, learn how these experts use 14 strategies to build their list. Join the workshop

The most-read educational email marketing articles

Every week, we publish new blog posts to help you master email marketing. But this year, 6 posts stole the spotlight. These were wildly popular articles that our audience read and shared over and over again. Read and share them with your friends!

Want to get access to all of our free blog posts, workshops, and courses? Subscribe to our weekly email newsletter, FWD: Thinking.

More than 100 new integrations

Whether you’re adding subscribers from your eCommerce store, leads from your website, or students from your online course, integrating your favorite apps with your email platform should be simple and flexible. AWeber now connects with more than 100 of your favorite apps, like:

  • GoToWebinar
  • MINDBODY
  • Disqus
  • ScheduleOnce
  • QuickBooks Online
  • Xero
  • ManyChat
  • Google Analytics
  • Google Calendar
  • Calendly
  • ShipStation
  • Zendesk
  • Squarespace
  • Wix
  • Weebly
  • Podcast Websites
  • Blogger.
  • Big Cartel
  • Square
  • Zippy Courses

And even more!

Exciting things are coming in 2019

In 2019, we plan to do even more to innovate how you email and make it easier than ever to reach your business goals. Be on the lookout for more new features, awesome content, and powerful integrations. Plus, a heck of a lot more! Not an AWeber customer yet? Try us out free for 30 days and see our new features.

The post 117 Tools to Help You Be the Best Email Marketer in 2019 appeared first on Email Marketing Tips.

The Secret to Writing Addictive Email Content

Top marketers use the same strategy to craft addictive emails. And it’s not beautiful email design or flawless writing. (Although these are both important!) It’s sending valuable emails that your subscribers actually want in their inboxes. Not sure if your emails are addictive? Follow these 5 rules, and you’ll craft addictive content your audience won’t be able to find anywhere else. Prefer to listen to this blog post? Check out the podcast adaptation of this post or watch the YouTube video:

1. Solve your audience’s problems.

Addictive content is helpful. And the best way to create helpful content is to brainstorm topics that address your audience’s needs. Not sure what your audience needs? Figure out their biggest “pain point” — or the problem that keeps them up at night. After all, people don’t buy a product or service because of it’s flashy features. They ultimately purchase a product because it solves a problem for them. By understanding your subscribers’ biggest pain points, you can more effectively promote your product and write convincing marketing copy. Here’s how to find your customers’ pain points.

2. Keep your subscribers interested.

Addictive content is interesting. To create interesting content, there are a few writing principles to keep in mind. First, choose a tone that works best for your audience. In many cases, taking a conversational tone can improve readability and make your brand more relatable. However, if your audience expects a serious tone because it’s more appropriate for your industry, then keep it formal. Regardless of whether your tone is light-hearted, witty, irreverent, or formal, you should treat your subscribers with respect, says John Corcoran, founder of Smart Business Revolution. “I don’t talk down to people,” says Corcoran. “I make it worthwhile to read my emails. I even bury jokes in the ‘P.S.’ and small font at the end just to delight and surprise people who are paying attention.” Second, organize your email content in a way that’s easy for subscribers to read and skim. In today’s fast-paced world, you may only have a few seconds to showcase the value of your email. Structure your content so the most important information is at the top. Additionally, use headlines, subheadlines, and bullet points to break up large chunks of text. (It’s so much easier to read on mobile devices. At AWeber, we recommend paragraphs being 2 to 3 sentences?max.) To emphasize important parts of your message, try bolding, italicizing, or underlining words and phrases. Related: 8 Top Brainstorming Techniques to Help You Write Killer Emails

3. Craft unique content.

Addictive content is one-of-a-kind. In order to make your content stand out from the rest, try taking a new angle on a topic. This will also help establish you as a thought leader in your niche. For example, many people think that you need a ton of email subscribers to be successful with email marketing. But this isn’t the case! So AWeber’s Product Marketing Manager Tom Tate wrote a blog post which explained that a small, engaged email list is better than a huge, disengaged one. This post was extremely successful because it provided a unique angle on an important topic. You can also try new content mediums where your competitors may not have big audiences. If your industry is flooded with blog posts and ebooks, experiment with other forms of communication, like podcasts or video. Not sure what to write in your emails? Check out these 45+ free email writing templates to get you started.

4. Keep your promises.

Addictive content is transparent. A big reason why subscribers disengage with an email list is because the emails no longer deliver the value they were expecting. So don’t try to get readers to open an email with “click bait” — or a subject line that’s enticing, but has very little to do with the content inside the message. The first step to transparency with email: Explain what content you’ll send and how often you’ll send it on your sign up form. By telling people what they can expect?before they sign up to your list, they’ll know what they’re getting into. Plus, you’ll be more likely to attract the right subscribers (which are more likely to engage with your content and purchase your products or services). The second step to transparency: Stick to your promises! If you say you’ll send an email once a month, don’t bombard your readers with emails every two days. If you say you’ll send helpful tips and advice, don’t send advertisements. If you do, you’ll see your unsubscribes and spam complaints increase almost immediately, which will ultimately hurt your business in the long run. Related: 9 Inspiring Sign Up Form Ideas to Grow Your Email List

5. Create connections.

Addictive content builds?relationships.? We enjoy doing business with people we know, like, and trust — as opposed to a large faceless corporation. Humanize your message to increase connection and engagement with your subscriber. The deeper a connection you make with a subscriber, the more likely they are the engage with your emails, buy products from you, and tell their network about your business. One way to do this: Ask questions. The more feedback — good and bad! — you gather from your subscribers, the more likely your business is to succeed. By asking your subscribers questions, may discover a flaw in your product that is stopping them from purchasing. Or maybe they all mention one feature that they absolutely love, and that you can capitalize on in your marketing material. Or maybe they’ll tell you their biggest business challenge, which leads to your next?great product idea. Or maybe you gather a bunch of fantastic testimonials and case studies that you can promote on your website. Feedback is fuel for your business. Another way: personalization.?You don’t need to be pen pals with each of your subscribers. But you should make them feel as if you’re sending them personalized emails. Here’s why: 74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. Try?including your subscriber’s name in your message. You can add their first name in the middle or end of the email copy instead of at the beginning, which draws your reader’s eyes downward and keeps them reading. Or you can collect your subscribers’ birth dates on your sign up form. Then send them a celebratory message or a coupon on their birthday. The more you try to connect with your readers, the more successful your email marketing will be. For more ideas on how to personalize your emails, check out this post on engaging subscribers with contextual emails.

Ready to learn more about email marketing?

Check out The Ultimate Guide to Email Marketing. It’ll give you an A-to-Z plan to launch an email marketing strategy that’s valuable to your audience. Ultimate Guide to Email Marketing Additional reporting by Liz Willits and Jill Fanslau.

The post The Secret to Writing Addictive Email Content appeared first on Email Marketing Tips.

How to Create an Email Newsletter on Your Phone in 30 Seconds

email newsletter on your mobile phone

A few weeks ago, AWeber’s Director of Product Chris Vasquez came back from speaking about the power of email at a digital marketing conference. And he was excited, to say the least. After his speech, Chris had a line of marketing experts waiting to talk to him. But they didn’t want to talk to him about his presentation — they wanted to talk to him about a 30-second demo he had given on his phone. The demo was of Curate, AWeber’s mobile app. Chris revealed how Curate allows you to create and send an email newsletter on your phone with just a few taps of your screen. That means you can stay in contact with your subscribers anywhere, anytime. It makes email marketing unbelievably easy. Want to see Chris’s Curate demo for yourself? Check out the video below.

Now that you’ve seen Curate in action, try it for yourself! Download the app for Android or iOS (it’s FREE!) and start creating awesome newsletters on-the-go today.

The post How to Create an Email Newsletter on Your Phone in 30 Seconds appeared first on Email Marketing Tips.

Transform Your Emails from “Meh” to Merry with These Holiday Design Tips

As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t need to be the case! To help you design beautiful, stand-out emails this holiday season,? I’ve compiled my best holiday design tips. No graphic designer needed!

Think outside of the (in)box

One of the easiest and best ways to gain inspiration for your design is to see how other successful companies design their emails. A great resource for email design inspiration is Really Good Emails, a database of emails from various companies. But instead of (just) searching for terms like “Christmas,” “Holiday,” or “Black Friday” for email examples, try brainstorming some unique keywords that make you think of the holiday season. For example, you could try one of the following search terms:

  • winter
  • gift wrap
  • greenery
  • hot chocolate
  • cookies

I found this email by Prezi in my search for “winter.” It’s a great example of an email with subtle, yet effective, holiday design. holiday email design example Prezi combines their brand palette of blues and white with a splash of red and gold, to add some holiday cheer. By doing so, The email still feels “on brand” and recognizable to their customers. They also use snowflakes in their header image to add to the festive feel. If you’re not a designer, you can easily create a festive email by using one of AWeber’s holiday email templates. Just add your brand logo and colors to customize it to your company! (Use one of these festive templates today with a 30-day free trial of AWeber.) Related: The Top Email Design Trends You Must Know

Be true to your brand

What colors represent your brand? If you’re not sure, take a look at your logo, website, previous emails, or social media images. What colors are most prominent? For example, AWeber’s?logo uses a royal blue and light gray. Our website features a larger palette of green, light blue, and white. AWeber home page Instead of just using red and green as our main colors for a holiday email, I would first pull from the selection on our homepage and use supporting images to give it some holiday sparkle. If your branding colors don’t remotely remind you of the holidays, still use 2 to 3 of your most prominent colors. Then, add pops of gold, red, green, or silver in very small amounts. Because AWeber’s colors have a winter feel with blues and grays, I’ll play up that feeling with snowy graphics. I still want to add an additional pop of holiday red and brand green that will support my identified color palette. Holiday email color palette Related: The Checklist Every Email Marketer Needs This Holiday Season

Use unique and eye-catching imagery

One of the best ways to spice up your holiday emails is with themed images. And you don’t need a graphic designer or a custom photo budget to do so. There are many free resources you can take advantage of, like stock photos. Stock photos are images that anyone can use creatively. They’re often a quick, professional, and inexpensive (or even free!) option. For free stock photos, search unsplash.com and pexels.com. Use the list of unique holiday words you brainstormed or a different word that aligns with your theme as keywords in your photo search. Once you find the perfect image, think about ways you can customize it to match your brand. If you need some tips, this post has easy ways to brand your images for free. Another fun and attention-grabbing option is to use animated GIFs within your email. If you have no idea how to make a GIF, we did the work for you! Our 2018 Holiday GIF package has the latest and greatest seasonal GIFs. Simply download one of our free GIFs and upload it to your next holiday email. Here’s an email I designed that’s simple but still has a recognizable holiday twist. I used AWeber’s Notification template and easily added one of our holiday GIFs with AWeber’s Drag-And-Drop Editor. (See how easy it is to create an email just like this using AWeber’s Drag-and-Drop editor and the Notification template. Create your free trial account now.) holiday email design with GIF   Related: Everything You Need to Know about Using GIFs in Email

Spruce up your own emails.

Remember, the best designed emails are simple and easy to read. The less color the better when it comes to your email. Limit your colors to 3 to 5 choices, and only 1 (maybe 2) images. Try out one of AWeber’s holiday email templates today for free. You can start your 30-day free trial here.

The post Transform Your Emails from “Meh” to Merry with These Holiday Design Tips appeared first on Email Marketing Tips.